Smartsheet

Director, Content Strategy

Smartsheet

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $175,000 - $223,750 per year

Job Level

Lead

About the role

  • Develop a deep understanding of the buyer persona and pain points
  • Work with Product Marketing teams to develop engaging campaign messaging across all global orchestrated campaigns
  • Be a player/coach to our team of writers and content producers to develop high-impact and compelling content assets
  • Engage customers, industry leaders and partners directly and work closely with them to create appealing content and assets tailored to trends and issues they care about
  • Develop and lead an Editorial Board and Marketing team-wide editorial strategy
  • Understand business and orchestrated campaign goals and work with cross-functional teams to create a plan to achieve those
  • Heavily contribute to quarterly campaign planning and reporting
  • Heavily contribute to annual marketing strategy with an eye on the vision and MBOs
  • Work with Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap
  • Develop quarterly global campaign plan
  • Work with cross-functional marketing, product, and field teams to execute campaign tactics
  • Lead programs and initiatives that involve participation from multiple campaigns
  • Share best practices with campaign marketing counterparts and the greater Marketing org
  • Consistently look for opportunities to improve campaign processes or cross-functional collaboration
  • Offer new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals
  • Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans
  • Build repeatable tactic toolkits for optimal performance of campaign tactics and messaging
  • Drive operational rigor by building scalable processes, toolkits, and workflows that improve collaboration, increase efficiency, and support global program growth
  • Strong analytical skills to test, track and report out results and present them confidently
  • Offer suggestions for new ways to inspect results and measure performance of campaigns
  • Directly contribute to Quarterly Business Reviews with insights and suggestions for improvement
  • Lead, mentor and grow a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence
  • Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities

Requirements

  • 12+ years of content management and strategy experience, including SaaS B2B Marketing experience
  • Strong influencing ability and executive presence
  • Experience leading strategic planning, creative development, and full marketing programs
  • Proven success in building and growing highly engaged teams
  • Exceptional writing and editing skills, with demonstrated success creating compelling content that is tailored to goals and audiences
  • Excellent communications and organizational skills
  • Proven ability to work and thrive in a fast-paced environment
  • Comfortable managing multiple demands and meeting tight deadlines
  • Experience working at a fast growing company.
Benefits
  • Medical/vision and dental coverage options for full-time employees
  • 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
  • Monthly stipend to support your work and productivity
  • Flexible Time Away Program, plus Sick Time Off
  • US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
  • US employees receive 12 paid holidays per year
  • Up to 24 weeks of Parental Leave
  • Personal paid Volunteer Day to support our community
  • Opportunities for professional growth and development including access to Udemy online courses
  • Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
  • Teleworking options from any registered location in the U.S. (role specific)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content managementcontent strategycampaign planningdata analysisKPI measurementSaaS marketingcreative developmentwritingeditingmarketing programs
Soft Skills
influencingexecutive presenceteam leadershipcommunicationorganizational skillscollaborationinnovationmentoringadaptabilityproblem-solving