Smartsheet

Senior Content Writer

Smartsheet

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Write and optimize web content, including landing pages, product pages, solution pages, and campaign microsites, ensuring alignment with the Smartsheet brand voice, tone, and editorial style.
  • Distill complex concepts and product features into clear, engaging copy that resonates with diverse audiences.
  • Collaborate with cross-functional teams, including UX design, DXO, product marketing, and SEO, to create user-centric, high-impact digital experiences.
  • Leverage messaging frameworks to craft tailored content that addresses the needs of specific personas and buyer journeys.
  • Analyze and repurpose existing content for the web, maximizing its effectiveness and reach across digital platforms.
  • Regularly update and organize the web copy document library, ensuring all files reflect the most current versions of published site content.
  • Leverage AI tools to accelerate web content updates, strengthen brand alignment and accuracy, and pioneer new digital approaches that keep our web presence competitive.
  • Uphold editorial and UX writing best practices to ensure consistency and excellence across all digital touchpoints.

Requirements

  • 8+ years of professional writing experience, with a strong focus on web content and copywriting.
  • 2+ years in digital marketing for enterprise B2B SaaS companies, with an understanding of website strategy and conversion optimization.
  • Proven ability to write across formats and styles, from concise web copy to in-depth pages for technical audiences.
  • Experience with SEO principles and digital analytics to guide content development.
  • Familiarity with using AI tools to enhance writing productivity, streamline workflows, and optimize content for digital audiences.
  • Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Exceptional communication, storytelling, and editing skills, with an attention to detail and commitment to quality.
  • Experience partnering with design, product and product marketing, and SEO teams to deliver impactful web content.
  • Bachelor’s degree or equivalent experience in business marketing, communications, journalism, or a related field.
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web content writingcopywritingSEO principlesdigital analyticscontent developmentproject managementcontent optimizationdigital marketingB2B SaaSAI tools
Soft Skills
communicationstorytellingeditingorganizational skillsattention to detailcollaborationadaptabilitytime managementcreativityproblem-solving
Certifications
Bachelor’s degree in business marketingBachelor’s degree in communicationsBachelor’s degree in journalismrelated field experience