VP, Global Field & Partner Marketing
Smartsheet
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $272,500 - $317,500 per year
Job Level
About the role
- Define and execute both global field and partner marketing strategies aligned with corporate goals.
- Lead and mentor regional field marketing directors and partner marketing managers across Americas, EMEA, and APJ.
- Establish global governance and best practices for regional execution and partner engagement.
- Develop and scale global partner marketing programs to drive joint pipeline with strategic partners.
- Collaborate with partner alliances and channel teams to create co-marketing initiatives, MDF programs, and joint campaigns.
- Oversee global demand generation field level programs, ensuring consistency in messaging and execution across regions.
- Collaborate and help drive multi-touch campaigns leveraging digital, events, ABM, and partner-led initiatives.
- Partner with marketing operations and analytics teams to implement global dashboards and KPIs for pipeline, ROI, and partner contribution.
- Use insights to optimize programs and allocate resources effectively.
- Establish bi-directional pipeline review cadence with Sales to effectively collaborate for program impact, leverage, and optimizations.
- Establish FMMs and PMM as the strategic marketing partner of Sales.
- Work closely with global sales leadership, product marketing, and campaign marketing teams to ensure alignment.
- Champion AI-enabled productivity tools and data insights to augment team performance and reduce manual effort.
- Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities.
Requirements
- 12+ years in B2B enterprise software marketing, with at least 5 years in a global leadership role.
- Bachelor’s Degree required
- Experience in the software market
- Proven success in building and scaling high-performing global field and partner marketing teams.
- Expertise in partner ecosystems and co-marketing strategies.
- Strong understanding of global demand generation, ABM, and digital marketing.
- Experience with marketing automation and CRM platforms (Marketo, Salesforce).
- Exceptional leadership, communication, and influencing skills.
- Strategic thinker with operational excellence.
- Ability to balance global consistency with regional flexibility.
- Strong executive presence and stakeholder management skills.
Benefits
- HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B enterprise software marketingglobal field marketingpartner marketingdemand generationaccount-based marketing (ABM)digital marketingco-marketing strategiesmarketing automationCRM platformspipeline management
Soft Skills
leadershipcommunicationinfluencingstrategic thinkingoperational excellencestakeholder managementteam performancecollaborationmentoringcultural inclusivity
Certifications
Bachelor’s Degree