Smartleaf

Demand Generation Marketing Manager

Smartleaf

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

SQL

About the role

  • Design and execute campaigns and ABM targeting Smartleaf’s core market of RIAs, wealth managers, and enterprise wealth management firms
  • Build and manage email nurture sequences in HubSpot across multiple buyer segments and funnel stages, from first touch through sales-ready
  • Own event and webinar promotion end-to-end: pre-event campaigns, registration workflows, post-event follow-up sequences, and lead capture
  • Develop and execute content distribution strategy across email, LinkedIn, and owned channels; partner with the writer to align content calendar to pipeline goals
  • Build and manage a basic SEO content program in collaboration with the writer, identifying keyword opportunities and ensuring content is distributed for organic reach
  • Run structured A/B tests on messaging, subject lines, CTAs, and audience segments; report results and iterate
  • Partner tightly with sales on pipeline targets, lead handoff, MQL definitions, and regular pipeline reviews
  • Serve as primary HubSpot administrator: manage user access, contact properties, list segmentation, and platform hygiene
  • Build and maintain HubSpot workflows, enrollment logic, and automation sequences that support campaign programs
  • Own lead scoring model and lifecycle stage definitions in collaboration with sales
  • Maintain contact database health: list hygiene, deduplication, opt-out compliance, and CAN-SPAM adherence
  • Set up campaign tracking infrastructure including UTM parameters and campaign attribution in HubSpot
  • Produce recurring HubSpot-based campaign performance reports and share with marketing and sales leadership

Requirements

  • 3-5 years in B2B marketing with hands-on experience in both campaign/demand gen execution and HubSpot administration. Experience in financial services, specifically wealth management is a plus!
  • Proven track record building campaigns, ABM, or nurture programs that contributed measurably to pipeline
  • HubSpot Marketing Hub certification preferred; direct experience building workflows, sequences, and lists required
  • Experience with event and webinar promotion workflows including pre/post automation
  • Comfortable working in a lean team — this role requires both strategic thinking and hands-on execution
  • Background in fintech, wealth management tech, or B2B SaaS strongly preferred
  • Sales-aligned mindset: has worked against shared pipeline targets and understands MQL-to-SQL handoff
Benefits
  • Health insurance with $0 deductible
  • market holidays + 20 days PTO
  • Option for remote work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign executiondemand generationA/B testingSEO content programlead scoringemail marketingcontent distribution strategyautomation sequencespipeline managementdata analysis
Soft Skills
strategic thinkinghands-on executioncollaborationcommunicationproblem-solvingadaptabilityteamworkleadershiporganizationattention to detail
Certifications
HubSpot Marketing Hub certification