Content Marketing Manager

SmarterDx

Content Marketing Manager at SmarterDx creating engaging content for healthcare revenue cycle audiences. Focused on delivering clear, compelling, and differentiated marketing materials.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Create high-performing content: Conceive, research, write, and edit content that moves healthcare buyers through the funnel, including white papers, case studies, blog posts, email campaigns, landing pages, sales collateral, campaign assets, and more.
Write for the people who run hospital revenue: Create sharp, credible content for revenue cycle leaders, CFOs, CDI leaders, HIM/coding leaders, and clinical executives, with a strong understanding of what they care about and what makes them act.
Make complex ideas impossible to ignore: Turn healthcare RCM, CDI, AI, and clinical workflow topics into content that is clear, compelling, and actually worth reading.
Bring a “what if we…” mindset: Take a creative, consumer-oriented approach to B2B healthcare content, pushing beyond safe, generic assets to create work that earns attention.
Own the company social calendar: Ideate, write, and manage LinkedIn content that builds brand awareness and establishes SmarterDx as a bold, credible voice in AI, revenue cycle, CDI, and revenue integrity.
Develop presentations with a point of view: Build industry event presentations, abstracts, session descriptions, and talk tracks that help senior executives and SMEs show up as true thought leaders.
Turn SME insight into market-facing stories: Partner with product, sales, customer success, clinical, marketing, and leadership teams to uncover insights, sharpen messages, and translate expertise into strong content.
Support demand generation: Collaborate with the head of content and demand generation manager on promotion plans, sponsored content placements, landing pages, nurture emails, direct mail concepts, and campaign follow-up assets.
Optimize for discoverability and performance: Apply SEO/AEO best practices where relevant, understand how content performs, and use data from tools like GA4, CMS platforms, sales feedback, and campaign results to improve future work.
Stay close to the market: Track healthcare technology, AI, revenue cycle management, CDI, denials, DRGs, payer pressure, hospital finance, and competitive trends so our content is timely, specific, and useful.

Requirements

What you’ll need

5+ years of content marketing, B2B writing, healthcare marketing, journalism, or related experience
Strong healthcare revenue cycle experience required; direct experience with RCM, CDI, HIM/coding, denials, revenue integrity, hospital finance, or adjacent health tech strongly preferred
A portfolio that shows you can write clearly, strategically, and with range
Excellent long-form and short-form writing skills, from white papers and case studies to emails, social posts, and landing pages
Strong editorial judgment and the ability to find the clearest, most compelling story inside complex material
Comfort interviewing subject matter experts and turning technical, clinical, or operational input into polished content
Ability to work independently, manage multiple projects, and move work forward
High standards for quality, accuracy, clarity, and voice
Basic understanding of SEO/AEO, content performance, CMS tools, and analytics platforms

Benefits

Comp & perks

Health insurance
Retirement plans
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingB2B writinghealthcare marketingjournalismSEOAEOcontent performancewritingeditorial judgmentinterviewing

Soft Skills

independenceproject managementhigh standardsclaritycreativitystrategic thinkingcommunicationcollaborationattention to detailstorytelling