Market Narrative and Communications Manager

Smartcat

Market Narrative & Communications Manager defining and amplifying Smartcat's core narrative in the AI sector. Collaborating with executives and marketing leadership to enhance brand positioning across multiple channels.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

content creationstorytellingexecutive communicationsPR strategynarrative developmentcontent distributionmedia pitchingsocial media strategyB2B marketingcustomer narrative development

Soft Skills

executive presencethought leadershipwriting skillscommunication skillssimplifying complex ideascollaborationcreativityadaptabilitystrategic thinkinginfluence

Tools & Technologies

AI toolsLinkedIncontent management systemsanalytics toolssocial media platformsPR softwaremarketing automation toolsproject management toolsemail marketing toolsweb analytics

Industry Keywords

B2B SaaShigh-growth techcontent marketingnarrative-driven marketingexecutive storytellingcustomer engagementmarket differentiationleadership contentfast-moving environmentscustomer success

About the role

Key responsibilities & impact

Shape and evolve Smartcat’s core narrative
Translate product capabilities into compelling, differentiated market stories
Ensure consistency across website, campaigns, PR, and exec communicationsBuild point of views that challenge the market and create category separation
Partner with executives to develop authentic, high-impact voices
Build a consistent executive presence that drives engagement and influence
Turn company moments, customer wins, and industry trends into leadership content
Lead executive social strategy, primarily on LinkedIn
Create a repeatable content cadence (3–5 posts per week across leaders)
Activate internal voices to amplify Smartcat’s story
Use AI tools to scale content creation, testing, and iteration
Drive a focused, high-impact PR strategy (not volume-based)
Develop story angles, bylines, and media pitches
Manage external PR contractors or boutique agencies as needed
Identify speaking opportunities, podcasts, and awards that build credibility
Partner with Product Marketing, Demand Gen, and Customer Marketing
Turn customer stories into market-facing narratives
Support major launches, events, and announcements with strong storytelling
Ensure alignment between what we say, what we ship, and what the market hears.

Requirements

What you’ll need

5+ years in communications, content, or narrative-driven marketing roles
Experience in B2B SaaS, AI, or high-growth tech environments
Proven ability to build executive presence and thought leadership
Exceptional writing and storytelling skills (this is non-negotiable)
Strong instincts for LinkedIn and modern content distribution
Experience working with founders or senior executives
Ability to simplify complex ideas into clear, compelling narratives
Comfort operating in a fast-moving, high-ownership environment

Benefits

Comp & perks

A global, connected team
Be part of an AI Native Organization
Innovating a $100 Billion industry
Join the rocketship to scale-up 10x and beyond together
Smartcat Culture Code: Where Diversity Meets High Performance