Global Brand, PR and Partnerships Manager

SmartBuyGlasses Optical Group

Manage PR and Partnerships to establish SmartBuyGlasses as a leading eyewear brand. Lead a growing team, enhance brand visibility and drive commercial outcomes.

Posted 5/3/2026full-timeRemote • 🇮🇱 IsraelMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the commercial outcome of PR, Brand and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
Get the fundamentals right first: press releases, editorial direction, brand storytelling — then build pillars on top
Partner with merchandising on house-brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds AI search visibility
Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
Set the editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages.
Work in lockstep with our SEO lead on priorities and integration
Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
Translate results into clear commercial insights — no fluff reporting.

Requirements

What you’ll need

6+ years hands-on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e-commerce brand, with direct ownership of commercial outcomes
Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand
Proven track record placing tier-1 media coverage in fashion, lifestyle, or business publications
Comfortable working with merchandising and product teams on branded collaborations and collections launches
Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV
Experience integrating PR with influencer and social to drive brand awareness and branded search
Experience managing a small in-house team and getting more out of them than they thought possible
Excellent written and verbal English communication, native or fully fluent
You partner naturally with SEO and performance teams — you know what signals feed search and AI visibility even if you don’t own the technical side
Self-starter with a bias for action. You ship at 85% and iterate
A strategic mindset with a strong understanding of brand building, user behaviour, and funnel metrics
High attention to detail and a proactive, self-starting attitude
Proven problem-solving ability and creativity in a fast-paced environment
A passion for learning and improving continuously.

Benefits

Comp & perks

Competitive base + monthly performance bonus + fast-track career growth
Exposure to founders & C-level
Work from anywhere: WFH or hybrid — your choice
Real career acceleration: we want to mentor ambitious people and fast-track their growth
Monthly bonuses tied to performance and commercial wins
Flexible holidays and autonomy over your time
Fast decisions and shipping culture. Days, not quarters.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

PRBrand MarketingPartnershipsCommercial AcumenEditorial DirectionBrand StorytellingSEO IntegrationBranded Search LiftContent ManagementMedia Coverage

Soft Skills

LeadershipCollaborationCommunicationStrategic MindsetProblem-SolvingAttention to DetailSelf-StarterCreativityProactivityPassion for Learning