
Senior Product Manager – Customer Lifetime Value
SmartBox Company
full-time
Posted on:
Location Type: Hybrid
Location: United States
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Job Level
About the role
- Co-define retention strategy with the Head of CRM
- Own CLV and lifecycle product strategy across Buyers and Beneficiaries
- Drive engagement, purchase frequency, and long-term retention
- Identify and activate key CLV drivers
- Leverage channels to drive engagement, including product features, mobile app experiences, CRM campaigns, and content
- Ensure communication works cohesively across all channels
- Translate CLV goals into mobile app priorities
- Drive app adoption, engagement, and repeat usage
- Partner with Data and Tech teams to improve tracking and data infrastructure
- Analyze data to identify retention and repeat drivers
- Collaborate with Product, Data, Tech, CRM, Marketing, Content, and Growth teams
Requirements
- Proven ability to identify and solve customer problems through product discovery
- Strong track record of delivering measurable commercial impact
- Ability to turn insights into actionable product strategies
- Strong ownership mindset with accountability for business-critical outcomes
- Data-driven approach with the ability to analyse behaviour and act on insights
- Ability to work across multiple channels and functions
- Strong stakeholder management and presentation skills
- Experience with OKRs and outcome-driven planning
- Ability to turn strategy into execution—and execution into learning
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisproduct strategycustomer lifetime value (CLV)mobile app engagementCRM campaignstracking improvementoutcome-driven planningproduct discoverymeasurable commercial impactinsight translation
Soft Skills
stakeholder managementpresentation skillsownership mindsetaccountabilitydata-driven approachproblem-solvingcollaborationcommunicationstrategic executionlearning from execution