Customer Success Manager

• Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.
• Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.
• Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
• Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.
• Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
• Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.
• Identify and implement opportunities to enhance lifecycle journeys and automation.
• Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.

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Customer Success Manager