Smart Marketer

Digital Marketing

• Set up, test, and maintain automated email campaigns.
• Collaborate with copywriters and designers to produce high-quality email content.
• Leverage in-house tools to create and optimzie landing pages.
• Execute a content calendar across social media, blogs, and other owned media channels.
• Work with internal teams and content creators to produce engaging and relevant content.
• Integrate customer insights and FAQs into content planning.
• Optimize content formats for different channels to maximize reach and engagement.

Freelance Digital Marketing Specialist

Performance Marketing

• Managing Meta ad accounts (Facebook and Instagram) for 7- and 8-figure ecommerce brands.
• Diagnosing performance by looking at the full funnel (from ad click to purchase) and identifying where improvements are needed.
• Using profitability metrics (MER, contribution margin, etc.) to make strategic media decisions.
• Developing creative testing frameworks and briefs for designers and video editors.
• Collaborating with clients to build campaigns that align with brand strategy and financial goals.
• Clearly communicating results, insights, and next steps to clients in a way that builds trust and confidence.
• Staying calm and proactive when results fluctuate, providing leadership and structure under pressure.

Freelance Digital Marketing Specialist

Performance Marketing Manager – Meta Ads