Senior CRM Manager

Smart Education Partners GmbH

Senior CRM Manager driving the strategic and operational development of CRM for a growing education company. Focus on lead conversion, customer retention, and revenue growth.

Posted 6/3/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Development and optimization of lead management processes.
Implementation and management of automation programs.
Analysis and segmentation of the customer base.
Development and implementation of retention management programs.
Building personalized customer communication strategies.
Optimizing the customer journey through data-driven A/B tests.
Developing churn-prevention strategies.
Collaboration with interdisciplinary teams.

Requirements

What you’ll need

Several years of experience in Customer Relationship Management (CRM), marketing automation, or data-driven sales.
Deep understanding of lead management processes, including MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads).
Experience developing and implementing customer lifecycle programs.
Proficient with common CRM and marketing automation tools, ideally HubSpot.
Strong analytical skills.
Experience using business intelligence tools such as Power BI or Tableau.
Knowledge of email marketing, retention marketing, and churn prevention.
Excellent communication skills and a structured working style.
Ideally experience in the education sector or a comparable B2C or B2B environment.
Independent, structured, and solution-oriented working approach.
Confident appearance and presence.

Benefits

Comp & perks

30 well-deserved vacation days to recharge.
Flexible working hours.
Training and development opportunities to help you reach your full potential.
Fair and market-based compensation that recognizes your performance.
Fuel voucher for additional benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead management processescustomer lifecycle programsdata-driven salesA/B testingchurn prevention strategiesemail marketingretention marketinganalytical skillsbusiness intelligenceCRM

Soft Skills

communication skillsstructured working styleindependent working approachsolution-orientedcollaborationconfident presence