Smart City Apartment Locating

Marketing Manager

Smart City Apartment Locating

full-time

Posted on:

Location Type: Hybrid

Location: Fort Worth • Texas • United States

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Salary

💰 $63,657 per year

About the role

  • Develop content that supports the company’s lead generation, customer acquisition, recruiting, and other marketing goals across social media and other marketing channels for assigned market(s).
  • Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, supporting lead generation efforts, and maintaining a healthy cost per lead in all markets.
  • Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market.
  • Generate leads through social media, email marketing, and other marketing efforts.
  • Be agile and adjust posting strategies based on current business needs.
  • Convey the brand “voice” through copywriting while maintaining brand guidelines.
  • Work with Influencers and partners to post content for brand awareness campaigns.
  • Manage and update website content including leases, listings, and blogs.

Requirements

  • High School Diploma or equivalent is required
  • Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
  • 2+ years of marketing or sales experience
  • Experience developing content across multiple digital platforms is ideal
  • Experience with new trending social media content is ideal
  • Experience in inbound marketing
  • Experience in short-form copywriting for social media captions and display advertising
  • Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content
Benefits
  • Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms.
  • Eligibility for company-paid benefits such as company-paid and voluntary life insurance, short & long-term disability, and parental leave subject to applicable waiting periods.
  • Flexible PTO
  • Company-Recognized Paid Holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content developmentcopywritinginbound marketingSEOemail marketingsocial media marketingdigital marketinglead generationcontent managementanalytics
Soft Skills
agilitycollaborationcommunicationcreativitybrand awarenessstrategic thinkingadaptabilityorganizational skillsattention to detailproblem-solving
Certifications
High School DiplomaAssociate's Degree in MarketingBachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Art