Smarsh

Senior Manager, Creative

Smarsh

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • 🇺🇸 United States

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Job Level

Senior

About the role

  • Lead creative strategy and execution across brand, digital, demand generation, and product marketing initiatives.
  • Translate complex technology concepts into clear, visually compelling storytelling that resonates with customers, partners, and employees.
  • Leverage AI and emerging design technologies to scale creative capabilities, enhance efficiency, and accelerate content production while maintaining quality and originality.
  • Develop and own the brand identity system, ensuring consistency and evolution across all channels and audiences.
  • Inspire, mentor, and direct designers and agencies to deliver world-class creative that drives engagement and business impact.
  • Own the creative budget and resource planning, ensuring efficient allocation and ROI across campaigns / initiatives.
  • Collaborate cross-functionally with BU marketing leads, and senior stakeholders across product, and executive teams to build unified, insight-driven campaigns and align creative strategy with broader business goals and customer insights.
  • Champion creativity grounded in data, bringing both originality and measurable results to every project.
  • Stay ahead of design, storytelling, and technology trends to ensure our brand remains modern, differentiated, and relevant.
  • Manage project timelines, budgets, and resources effectively.

Requirements

  • Proven experience as an Art Director or in a senior design role, preferably in the tech industry. 10+ years of experience in art direction, visual design, or creative leadership roles.
  • Strong portfolio showcasing digital design, branding, and UX/UI projects.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, and motion design tools.
  • Experience working on SaaS, software, AI, or tech-related projects is a plus.
  • Knowledge of UI/UX principles, web design, and front-end development concepts.
  • Strong leadership, communication, and project management skills with experience guiding creative teams.
  • Experience managing the work of the internal team as well as external agencies.
  • Ability to travel up to 20% internationally, as required.
  • Ability to balance creativity with business objectives and adapt to evolving project needs.
  • Ability to work in fast-paced, global environments and meet tight deadlines.
  • Understanding of design systems, accessibility standards, and responsive design.
  • Bonus: Familiarity with 3D design, AR/VR, or interactive media.
Benefits
  • Collaboration
  • Leading cloud infrastructure platforms
  • Latest in AI/ML technology

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
art directionvisual designcreative leadershipdigital designbrandingUX/UI designUI/UX principlesweb designfront-end developmentdesign systems
Soft skills
leadershipcommunicationproject managementcreativitymentoringcollaborationadaptabilitytime managementstrategic thinkingproblem-solving