GTM Product Marketing – B2B Physician Channel

SleepDoctor

Product Marketer at Sleep Doctor, developing go-to-market strategies for healthcare programs. Leading demand generation and enhancing physician outreach in the B2B space.

Posted 4/15/2026contractRemote • Washington • 🇺🇸 United StatesMid-LevelSenior💰 $100 - $150 per hourWebsite

About the role

Key responsibilities & impact

Identify and prioritize high-yield physician sub-segments.
Refine B2B narrative and create tailored collateral for different stakeholders.
Define, test, and prove a more efficient approach to demand generation and lead conversion.
Lead the pilot of the new channel strategy and coordinate among Marketing, Sales, and Operations.

Requirements

What you’ll need

5+ years in GTM Strategy, Product Marketing, GTM Consulting, B2B SaaS, Business Development within the Healthcare or HealthTech space.
Familiarity with physician referral patterns, medical billing/reimbursement, or diagnostic services.
Ability to look at a market map and identify where the "low-hanging fruit" meets long-term strategic value.

Benefits

Comp & perks

health insurance
retirement plans
flexible work arrangements
paid time off
professional development

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

GTM StrategyProduct MarketingGTM ConsultingB2B SaaSBusiness DevelopmentDemand GenerationLead ConversionMarket Mapping

Soft Skills

PrioritizationCollaborationCoordination