GTM Product Marketing – B2B Physician Channel
SleepDoctor
contract
Posted on:
Location Type: Remote
Location: Washington • United States
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Salary
💰 $100 - $150 per hour
About the role
- Identify and prioritize high-yield physician sub-segments.
- Refine B2B narrative and create tailored collateral for different stakeholders.
- Define, test, and prove a more efficient approach to demand generation and lead conversion.
- Lead the pilot of the new channel strategy and coordinate among Marketing, Sales, and Operations.
Requirements
- 5+ years in GTM Strategy, Product Marketing, GTM Consulting, B2B SaaS, Business Development within the Healthcare or HealthTech space.
- Familiarity with physician referral patterns, medical billing/reimbursement, or diagnostic services.
- Ability to look at a market map and identify where the "low-hanging fruit" meets long-term strategic value.
Benefits
- health insurance
- retirement plans
- flexible work arrangements
- paid time off
- professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM StrategyProduct MarketingGTM ConsultingB2B SaaSBusiness DevelopmentDemand GenerationLead ConversionMarket Mapping
Soft Skills
PrioritizationCollaborationCoordination