Content Marketing Manager

Sleep Country

Manager of Content Marketing at Bed Bath & Beyond Canada leading content strategies and managing a team. Crafting compelling marketing content for multiple channels to enhance brand identity.

Posted 4/28/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$90,000 - CA$100,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Establish content marketing strategies that help to support Bed, Bath & Beyond Canada’s brand identity
Own content pillars, themes and consistent messaging frameworks and brand story across campaigns and channels
Lead, coach, and manage direct reports (including Graphic Designer and Copywriter) to support career development, engagement and growth
Create and oversee high-quality content across all channels that builds awareness and drives adoption
Manage the editorial calendar and ensure consistent, timely content delivery
Partner with broader marketing team on campaign planning and road-mapping
Maintain a strong understanding of customer insights and current trends to inform content themes and messaging
Work with the merchandising team and key suppliers to build category and/or product messaging
Collaborate with the performance marketing team to monitor the performance of content and apply recommendations based on performance trends
Develop and deliver post-mortem analysis reports for every major marketing campaign
Provide clear direction, recommendations and feedback for creative designs
Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets

Requirements

What you’ll need

Bachelor’s Degree in Marketing, a relevant field or experience demonstrated by progressive responsibilities
Minimum 3-5 years of experience in content marketing and leading or managing a team; experience within a D2C brand or retail environment is a strong asset
Proven experience writing compelling content with a portfolio that reflects clarity, engagement and persuasive storytelling across a range of formats
Demonstrated ability to both conceptualize and execute creative ideas with a hands‑on, roll‑up‑your‑sleeves approach
Hands-on proficiency with Shopify, CMS platforms (i.e., WordPress), Google Analytics, social media scheduling tools, as well as social and digital marketing platforms
Working knowledge of graphic design principles with hands-on experience using tools such as Adobe Creative Suite, Canva, or similar
High attention to detail, storytelling instincts, and strong editorial judgment
Exceptional organizational, planning, project management, written and verbal communication skills
Proven ability to cross-collaborate with multiple departments
Ability to perform under pressure and manage competing priorities with tight deadlines
Understanding of marketing and brand strategy and ROI/KPI evaluation
A passionate marketer with an aptitude for strategy, storytelling and performance
A culture add to the strong, positive work culture of Bed Bath & Beyond Canada

Benefits

Comp & perks

Comprehensive health, dental, and vision benefits to keep you thriving
Annual Wellness Credit up to $250 for fitness, nutrition, and self-care essentials
Tuition reimbursement for professional and personal development
Generous parental leave top-up and family-friendly policies
Exclusive employee discounts on premium sleep products and home essentials
Paid volunteer day to give back to your community
Recognition programs, milestone celebrations, and a workplace that feels like family
Access to cutting-edge training platforms and mentorship programs

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content marketingcopywritingstorytellingproject managementeditorial judgmentcreative designdata analysiscampaign planningperformance monitoringcontent strategy

Soft Skills

leadershipcoachingcommunicationorganizational skillscollaborationattention to detailadaptabilitystrategic thinkingproblem-solvingtime management

Certifications

Bachelor’s Degree in Marketing