SLC Agrícola

Mid-level Brand & Experience Analyst – Performance

SLC Agrícola

full-time

Posted on:

Location Type: Hybrid

Location: Porto Alegre • Brazil

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About the role

  • Plan, execute, and optimize marketing campaigns (online and offline) with a focus on performance and continuous learning;
  • Implement, monitor, and optimize marketing automation flows, connecting campaigns, content, and different stages of the customer journey;
  • Manage nurture, relationship, and engagement workflows, ensuring consistency of messaging, timing, and segmentation;
  • Design and monitor the evolution of automated flows in new channels, such as WhatsApp and other direct engagement tools;
  • Define, track, and analyze KPIs for campaigns, automations, and journeys (engagement, conversion, retention, etc.);
  • Run A/B tests on campaigns, workflows, messages, and communication approaches;
  • Build performance reports and dashboards to support decision-making;
  • Support media planning and budget allocation;
  • Work collaboratively with Content and CX teams to optimize messaging, channels, and experiences;
  • Ensure organization, quality, and reliability of the team's data.

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration, or related fields;
  • Practical experience implementing and managing marketing automation flows, especially in RD Station;
  • Experience designing and optimizing automated customer journeys, connecting campaigns, content, and different funnel stages;
  • Experience analyzing performance, metrics, and indicators for relationship/engagement campaigns;
  • Ability to connect data, automation, and communication to the customer experience;
  • Preferred qualifications: Experience with WhatsApp automations or other engagement platforms; knowledge of BI, digital media/advertising, or CRM.
Benefits
  • Health insurance
  • Dental plan
  • Meal allowance or food voucher
  • Education and language assistance
  • Profit Sharing Program (PPR)
  • Private pension plan
  • Group life insurance
  • Medication reimbursement
  • Dr Alper (app for quick access to doctors and psychologists)
  • Wellhub (app providing access to gym/exercise programs)
  • Extended maternity and paternity leave, among other benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationA/B testingKPI analysisperformance reportingcustomer journey designcampaign optimizationdata analysissegmentationengagement workflowsmedia planning
Soft Skills
collaborationcommunicationorganizationproblem-solvingattention to detail