Email SMS Program Lead

Slate Auto

Email and SMS program lead managing Salesforce Marketing Cloud campaigns for Slate’s customizable vehicles. Owning campaign production, QA, deployment, reporting, and workflow improvement.

Posted 8/11/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end project management for Email and SMS campaigns, with a strong focus on Salesforce Marketing Cloud and CRM/ESP tools. Proven ability to manage multiple projects simultaneously while ensuring high-quality execution and actionable reporting.

Highest-signal resume keywords

Project ManagementSalesforce Marketing CloudEmail Marketing ExecutionCampaign ReportingQuality Assurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementEmail Marketing ExecutionCampaign BuildingTrigger ManagementJourney ManagementData AnalysisPerformance ReportingQA StandardsList HygieneProduction Workflow

Soft Skills

Organizational SkillsAttention to DetailCommunication SkillsOwnership-Driven ApproachCollaboration

Tools & Technologies

Salesforce Marketing CloudCRM ToolsESP PlatformsProject Management Systems

Industry Keywords

Email CampaignsSMS CampaignsAlways-On TriggersWelcome SeriesAbandon CartPost-PurchaseCampaign CalendarsProduction Workflows

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own end-to-end project management for Email and SMS programs from intake and briefing through build, QA, deployment, and post-send reporting
Organize creative, copy, data, and development partners around campaign creation, sending, and insights
Build and maintain campaign calendars, intake processes, and production workflows
Maintain project management systems and track tickets, tasks, and epics
Serve as the single point of accountability for on-time, error-free owned-channel execution
Establish and enforce QA standards for email and SMS campaigns
Manage and optimize Salesforce Marketing Cloud and other CRM/ESP tools
Coordinate always-on triggers and journeys, including Welcome Series, Abandon Cart, Post-Purchase, and win-back
Own campaign reporting, generate regular reports, and surface actionable insights and recommendations
Partner with CRM strategy, creative, digital, and UX teams to translate plans into production schedules
Uphold email list hygiene and deliverability best practices
Drive continuous improvement by removing production bottlenecks and improving speed and quality

Requirements

What you’ll need

Bachelor's degree from a regionally accredited institution, or 3–5 years of relevant work experience
Minimum of 3 years of project or program management experience
Hands-on experience managing email marketing execution
Experience with Salesforce Marketing Cloud or an equivalent CRM/ESP platform
Experience building and deploying campaigns, triggers, and journeys
Ability to manage multiple campaigns and projects end-to-end on tight timelines
Exceptional organizational skills and attention to detail
Strong track record of QA and flawless execution
Experience building always-on triggers and journeys such as Abandon Cart, Post-Purchase, and Welcome Series
Strong reporting skills, including pulling performance data and developing actionable recommendations
Excellent written and verbal communication skills
Ownership-driven approach in a fast-paced environment

Benefits

Comp & perks

Equal Employment Opportunity and Affirmative Action employer
Reasonable accommodation for qualified individuals with disabilities in job application procedures