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Head of Planning – Analytics
Slate AutoHead of Planning & Analytics designing analytics frameworks and tooling for Slate's direct-to-consumer automotive sales organization. Partnering cross-functionally to enhance sales performance through data-driven insights.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing analytics frameworks and CRM infrastructure to optimize sales processes. Proficient in data analysis and visualization tools, with a strong ability to communicate insights and drive strategic decision-making.
Highest-signal resume keywords
Sales AnalyticsCRM Infrastructure DevelopmentData Analysis ToolsFunnel Conversion OptimizationStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales AnalyticsCRM PlatformsData AnalysisLead ScoringConversion OptimizationForecasting ModelsData Engineering ConceptsSQLExcelGoogle Sheets
Soft Skills
Excellent CommunicationStakeholder ManagementSelf-Starter MentalityPrioritizationIndependent Operation
Tools & Technologies
SalesforceHubSpotTableauPower BILooker
Industry Keywords
Direct-to-Consumer SalesAutomotive SalesB2B-within-B2C SalesFleet Sales OperationsSubscription-Based Sales Models
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Build and own the analytical foundation of our direct-to-consumer automotive sales organization
- Design the infrastructure, frameworks, and tooling that power our sales organization
- Ensure seamless alignment in the transition from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)
- Monitor and report on funnel conversion rates at each stage, identifying drop-off points and proactively recommending interventions to improve throughput and velocity
- Lead the strategy and build-out of sales CRM tooling to support the sales organization's ability to manage, track, and engage customers throughout the active purchase journey
- Build and own sales planning models that forecast funnel size, lead volume, and pipeline capacity across Consumer and Fleet channels
- Design and deliver a suite of executive-level dashboards providing a clear, real-time overview of sales funnel performance, lead quality, conversion rates, and revenue forecast
Requirements
What you’ll need- 10+ years of experience in sales analytics, revenue operations, or sales planning
- Proven track record of building analytics frameworks, CRM infrastructure, or sales intelligence functions from the ground up
- Deep expertise in CRM platforms (e.g. Salesforce, HubSpot) and BI/reporting tools (e.g. Tableau, Power BI, Looker)
- Strong understanding of the full customer sales funnel, including lead scoring, MQL/SQL definitions, and conversion optimization
- Experience working cross-functionally with Marketing Analytics, IT, and Digital teams to build shared data infrastructure
- Proficiency in data analysis tools (SQL, Excel/Google Sheets advanced), with comfort handling large datasets
- Excellent communication and stakeholder management skills
- Able to translate complex data into clear, executive-ready insights
- Self-starter mentality with the ability to operate independently, prioritize effectively, and deliver in an ambiguous, fast-paced environment
- Nice to have experience in automotive, direct-to-consumer retail, or subscription-based sales models
- Familiarity with fleet sales operations and the specific analytics requirements of B2B-within-B2C sales structures
- Experience building or managing a small analytics team
- Knowledge of data engineering concepts and experience partnering with IT on data pipeline architecture
Benefits
Comp & perks- medical
- dental
- vision
- life insurance
- disability insurance
- vacation
- 401k
- equity program and/or discretionary annual incentive program