Skylum

Lifecycle/CRM Lead

Skylum

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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Job Level

Senior

About the role

  • Lifecycle audit and strategic priorities (Mobile)
  • Competitive teardown: top-10 lifecycle email flows (Mobile)
  • Lifecycle architecture and execution roadmap (Mobile)
  • Improving core mobile funnel through lifecycle
  • Launching revenue-driving lifecycle funnels
  • Implementing a system of регуляр A/B testing
  • Ownership of lifecycle metrics
  • Lifecycle audit across the entire ecosystem
  • Launching segment-based lifecycle funnels
  • Measurable uplift in ARPU and cohort LTV driven by lifecycle
  • +70% YoY revenue growth from lifecycle channels
  • Positioning lifecycle as an ecosystem-wide growth function
  • Improving LTV/CAC efficiency (target ≥ 2:1)

Requirements

  • Lifecycle & CRM Expertise
  • Deep hands-on experience building lifecycle funnels (email, push, in-app) across mobile and web products: onboarding, activation, purchase, retention, upsell, and winback.
  • Strong understanding of how lifecycle impacts conversion, DRR, LTV, and overall channel payback.
  • End-to-End Growth Mindset
  • Experience managing the full user journey from first touchpoint to repeat purchases and upsells.
  • Ability to view lifecycle not as a standalone channel, but as a growth function that connects acquisition, product, and monetization.
  • Data-Driven & Analytical Approach
  • Confident working with conversion, DRR, ARPU, LTV, retention, cohort analysis, and A/B testing.
  • Ability to formulate hypotheses, evaluate impact, and make decisions based on data rather than intuition.
  • Revenue & Efficiency Orientation
  • Focus on measurable business outcomes: growing revenue from lifecycle channels, increasing LTV, and improving LTV/CAC efficiency.
  • Clear understanding of how lifecycle can reduce effective CAC by maximizing value from existing traffic.
  • Systems & Structured Thinking
  • Ability to build lifecycle as a structured system: documentation of funnels, segments, communication rules, standards, and principles.
  • Skilled at eliminating chaos, duplication, and cross-team or cross-product conflicts.
  • Ownership Mindset & Proactivity
  • Willingness to take full responsibility for lifecycle results, independently identify growth opportunities, initiate changes, and drive measurable impact without constant oversight.
  • Hands-On Approach
  • Ability to independently launch lifecycle flows, automations, and A/B experiments; work directly with CRM/ESP tools, data, and segmentation—especially in the early stages of the role.
  • Prioritization & Decision-Making
  • Ability to focus on initiatives with the highest potential impact, decline low-impact tasks, and balance promotional initiatives with long-term systemic lifecycle improvements.
  • Management & Embedded Team Collaboration
  • Experience working with embedded lifecycle managers or adjacent roles: setting standards and priorities, mentoring, and ensuring consistent execution quality and unified approaches.
  • Communication & Cross-Functional Partnership
  • Ability to collaborate effectively with PMM, acquisition, product, and analytics teams, and to justify lifecycle decisions through data and business impact rather than subjective preference.
  • AI Literacy
  • Practical use of AI tools for data analysis, hypothesis generation, segmentation, personalization, and optimization of lifecycle processes.
Benefits
  • A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
  • An educational allowance to ensure that your skills stay sharp;
  • English and German classes to strengthen your capabilities and widen your knowledge.
  • A great environment where you’ll work with true professionals and amazing colleagues whom you’ll quickly call friends;
  • The choice of working remotely or in our cozy office space located in Kyiv’s Podil, equipped with everything you might need for productive and comfortable work.
  • The office is prepared for productive work in any conditions, including blackouts, since there are Starlinks, uninterruptible network connections, and two internet providers. There are also additional co-working spaces for the team in Lisbon and Warsaw.
  • Medical insurance (for UA-based employees);
  • Twenty-one days of paid sick leave per year;
  • Paid psychological support (6 psychotherapy specialists to choose from)
  • Twenty-one days of paid vacation per year;
  • Fun times at our frequent team-building activities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle funnelsA/B testingcohort analysisconversion metricsDRRARPULTVretention strategiesuser journey managementdata analysis
Soft Skills
end-to-end growth mindsetdata-driven approachownership mindsetproactivitystructured thinkingprioritizationdecision-makingcommunicationcross-functional collaborationmentoring