Manager, Lifecycle Marketing – Campaigns & Experiences

Sky Zone

Lifecycle marketing manager scaling email and SMS CRM campaigns for Sky Zone’s indoor entertainment parks. Driving visits, bookings, and membership growth through segmentation, testing, and optimization.

Posted 8/7/2026full-timeDallas • Alabama, Idaho, Iowa, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $112,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing and CRM strategy, with a strong focus on campaign execution, audience segmentation, and data-driven optimization. Proficient in using Braze for campaign management and analytics, while effectively collaborating with cross-functional teams to enhance customer engagement.

Highest-signal resume keywords

Lifecycle MarketingCRM StrategyBraze ExpertiseA/B TestingCampaign Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingCustomer SegmentationAutomation WorkflowsPersonalization StrategiesCampaign AnalyticsHTML/CSSKPI-Driven OptimizationProject ManagementData-Driven Decision Making

Soft Skills

Organizational SkillsWritten CommunicationVerbal CommunicationPrioritizationCollaboration

Tools & Technologies

BrazeCampaign Management PlatformsDistributed Marketing Platforms

Industry Keywords

Multi-Unit RetailEntertainmentHospitalityFranchise EnvironmentsEmail/SMS ComplianceCAN-SPAMTCPA

About the role

Key responsibilities & impact

Own the strategy, planning, timing, development/build, QA, and scheduling of CRM campaigns across email and SMS
Plan and execute promotional campaigns, traffic-driving discounts and events, and seasonal/tentpole initiatives
Lead campaign strategy for new park openings, retrofits, and key business initiatives
Build and deploy park closure, emergency, and rapid-response communications
Develop targeted campaign strategies based on audience segmentation and business goals
Ensure campaigns align with lifecycle programs and the overall guest and member experience
Analyze engagement, conversion, and revenue metrics to optimize future campaigns
Develop and execute A/B testing strategies across messaging, timing, and offers
Partner with Data Ops on segmentation, targeting, and reporting
Identify personalization and targeted-messaging opportunities
Maintain campaign and journey documentation, templates, and system hygiene in Braze
Support franchisees using a distributed marketing platform with local campaign execution guidance
Collaborate with lifecycle managers and agency partners on corporate and franchise campaigns
Align messaging and timing with brand, digital, IT, growth, Operations, and Field Leadership teams
Support seasonal and peak business initiatives by aligning CRM strategy with business priorities and capacity constraints
Collaborate with agency partners on campaign strategy, creative, and execution
Bring forward new ideas, tests, and campaign strategies to drive incremental revenue
Maintain proactive campaign planning to reduce ad hoc execution
Support rapid-response and time-sensitive communications
Support additional marketing needs as they arise

Requirements

What you’ll need

5+ years of experience in lifecycle marketing, CRM, or retention marketing
Proven track record of email/SMS success
Bachelor’s degree in Marketing, Communications, or a related field preferred
Expertise in Braze, including Canvas, Liquid scripting, segmentation, and reporting
Excellent project management and organizational skills
Strong understanding of customer segmentation, automation workflows, personalization strategies, and customer journey building
Experience in A/B testing, campaign analytics, and KPI-driven optimization
Proficiency in HTML/CSS for email customization is a plus
Experience in multi-unit retail, entertainment, hospitality, or franchise environments preferred
Familiarity with email/SMS compliance requirements such as CAN-SPAM and TCPA preferred
Ability to execute multiple campaigns simultaneously
Ability to prioritize and reprioritize based on business needs and shifting priorities
Written and verbal communication skills
Ability to make data-driven decisions and craft data-focused reporting
Comfortable with hands-on campaign builds and platform administration
Ability to remain stationary, with or without reasonable accommodation

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
401k plan with company matching
Bonus opportunity
Remote work option in O&O States
Hybrid work arrangement in Dallas, TX