Marketing

• Developing and owning the comprehensive field marketing strategy that drives awareness, trial, and repeat visitation at the park level
• Partnering with the Commercial, Operations, and Development teams to align marketing initiatives with business objectives
• Aligning with Finance on budgeting, forecasting, and P&L management for field marketing investments
• Establishing KPIs and measurement frameworks to evaluate effectiveness and ROI
• Leading creative agency collaboration to develop and refine local marketing tactics
• Leading the development and execution of new park opening strategies, including pre-opening buzz, grand opening campaigns, and ramp-up programming
• Creating standardized playbooks and toolkits for pre-opening marketing, grand openings, and ongoing activation
• Building launch calendars and checklists that guide local teams through critical opening milestones
• Creating acquisition integration playbooks to rebrand and relaunch acquired parks under the Sky Zone banner
• Providing hands-on support for high-priority openings to ensure flawless execution of launch plans
• Designing community engagement programs that drive grassroots awareness and partnerships (schools, youth sports, corporate wellness, etc.)

VP of Field Marketing

Director, Lifecycle Marketing

Marketing Manager – BD IV Workflow Management

Marketing Manager

Campaign Marketing Manager

Senior Analyst, Contract Marketing – Membership