Sky Zone

VP of Field Marketing

Sky Zone

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • California, Colorado, Illinois, New York, Texas • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $200,000 - $225,000 per year

Job Level

Lead

About the role

  • Developing and owning the comprehensive field marketing strategy that drives awareness, trial, and repeat visitation at the park level
  • Partnering with the Commercial, Operations, and Development teams to align marketing initiatives with business objectives
  • Aligning with Finance on budgeting, forecasting, and P&L management for field marketing investments
  • Establishing KPIs and measurement frameworks to evaluate effectiveness and ROI
  • Leading creative agency collaboration to develop and refine local marketing tactics
  • Leading the development and execution of new park opening strategies, including pre-opening buzz, grand opening campaigns, and ramp-up programming
  • Creating standardized playbooks and toolkits for pre-opening marketing, grand openings, and ongoing activation
  • Building launch calendars and checklists that guide local teams through critical opening milestones
  • Creating acquisition integration playbooks to rebrand and relaunch acquired parks under the Sky Zone banner
  • Providing hands-on support for high-priority openings to ensure flawless execution of launch plans
  • Designing community engagement programs that drive grassroots awareness and partnerships (schools, youth sports, corporate wellness, etc.)

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent advanced degree preferred
  • 12+ years of marketing experience, including at least 5 years in field marketing leadership roles ideally supporting franchise systems
  • Proven success in B2C field marketing within retail, hospitality, recreation, travel, or restaurant industries; background in family entertainment, youth sports, or active lifestyle brands preferred
  • Experience developing and scaling multi-unit marketing programs that drive consistent local execution
  • Demonstrated success launching new locations and markets with measurable growth results
  • Experience leading distributed teams across diverse markets and geographies ideally with a track record of building high-performing teams from the ground up
  • Ability and willingness to travel ~50%, including some weekends for park openings and events
  • Established relationships with local marketing agencies and vendor networks considered a bonus
  • Experience in private equity-backed or high growth environments highly preferred
  • Strategic thinker with the ability to translate vision into actionable, measurable plans
  • Strong project manager who balances strategy with hands-on execution
  • Deep understanding of local market dynamics and expertise in community engagement and grassroots marketing
  • Analytical mindset with proven experience using data to drive decisions and optimize performance
  • Exceptional cross-functional communicator with the ability to influence, motivate, and align diverse teams
  • Ability to remain stationary for extended periods while working on a computer and communicating effectively via phone and Teams, with or without reasonable accommodation
  • Ability to move around and position oneself appropriately during park visits, events, and meetings, with or without reasonable accommodation.
Benefits
  • medical, dental, and vision coverage
  • 401k plan with company matching

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
field marketing strategybudgetingforecastingP&L managementKPI establishmentmarketing tactics developmentcommunity engagement programsmulti-unit marketing programsdata-driven decision makingproject management
Soft skills
strategic thinkingcross-functional communicationteam leadershipinfluencingmotivationexecutionanalytical mindsetrelationship buildinghands-on supportlocal market understanding
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBA or equivalent advanced degree