Skull Bliss

Creative Strategist

• Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts
• Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights
• Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers
• Develop storylines, hooks, and visual directions for new ads (both video and image formats)
• Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements
• Continuously optimize existing creatives based on performance data
• Research social media and advertising trends to refine and evolve our brands’ creative direction

Creative Strategist, Freelance