Marketing Specialist

Sklep Recrutamento & Seleção e Consultoria

Head of Marketing transforming an outsourced model into a structured operation at a strategic consulting firm. Leading team and external partners to align marketing with business strategy.

Posted 4/24/2026full-timeRemote • 🇧🇷 BrazilSeniorLeadWebsite

About the role

Key responsibilities & impact

Structure the marketing department, defining processes, routines, and operating model;
Lead and coordinate external service providers, ensuring alignment, quality and delivery;
Develop the strategic marketing plan together with company partners and leaders;
Manage the department's budget;
Implement KPIs, metrics and performance tracking rituals;
Create and organize demand workflows, prioritization and execution of initiatives;
Ensure consistency of brand positioning and communication;
Monitor and drive results across traffic, social media content, copywriting, social media management and design;
Implement marketing dashboards, controls and management reports;
Identify opportunities for growth, acquisition and brand strengthening;
Act as a bridge between company strategy and partner providers;
Develop playbooks (brand manual, tone of voice, customer avatar mapping, etc.), processes and operational standards for the area;
Participate in strategic meetings and company positioning decisions.

Requirements

What you’ll need

8+ years of experience in marketing, with positions in senior or strategic roles
Bachelor's degree in Marketing, Advertising or related fields
Knowledge of high-ticket sales funnels
Strong knowledge of branding, positioning and building digital authority
Experience managing agencies and multiple service providers (traffic, content, design, social media and copywriting)
Hands-on experience defining and managing KPIs such as CAC, LTV, ROI, CPL, funnel conversion and payback
Knowledge of paid traffic (Meta Ads and Google Ads), including performance monitoring and optimization
Experience with automation and CRM tools (HubSpot, RD Station or similar)
Experience building dashboards and reports in tools such as Google Data Studio, Power BI or similar
Experience in lean environments requiring structure, organization and efficiency gains
Postgraduate degree or MBA in Marketing, Growth or Business is desirable
Excellent communication for direct interface with leadership and strategic stakeholders
Hands-on profile, with autonomy, ownership mindset and strong execution capability.

Benefits

Comp & perks

100% remote with availability to attend occasional events
20 days paid time off (no salary deduction)
Bonus tied to results and targets.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategyKPI managementhigh-ticket sales funnelsbrandingdigital authoritypaid trafficperformance monitoringautomationCRM toolsdashboard creation

Soft Skills

leadershipcommunicationorganizationexecution capabilityautonomyownership mindset

Certifications

Bachelor's degree in MarketingPostgraduate degree in MarketingMBA in Marketing