Skinny Dipped Films

Director of Strategic Accounts – Food Service, Alt Channels

Skinny Dipped Films

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own & Grow National Foodservice & Alternative Channel Business
  • Lead the national strategy for Foodservice and Alternative Channels, identifying priority sub-channels, customers, and growth opportunities.
  • Build and maintain relationships with national and regional foodservice operators, distributors, brokers, and key partners.
  • Serve as the primary owner of national account negotiations, programs, and long-term partnerships.
  • Bring a brand-builder mindset - balancing new business development with sustainable, profitable growth.
  • Identify high-priority accounts and build a targeted pipeline for each channel.
  • Ensure channel-appropriate formats, pricing strategies, and margin targets that support both customer needs and company profitability.
  • Evaluate new formats, pack sizes, and channel-specific opportunities to unlock incremental distribution and velocity.
  • Monitor channel performance and competitive dynamics to continuously refine strategy.
  • Develop and lead annual channel business plans aligned with company revenue, distribution, and profitability goals.
  • Set clear KPIs and track performance against goals, proactively identify risks and opportunities.
  • Partner cross-functionally with Marketing, Operations, Finance, and Supply Chain to ensure successful execution.
  • Oversee trade spend and promotional strategy within Foodservice/Alt channels, ensuring efficient use of funds.
  • Conduct post-program analysis to evaluate ROI and inform future planning.
  • Balance growth initiatives with disciplined financial management.
  • Directly manage, mentor, and develop the Alternative Channel Sales Manager, providing clear priorities, coaching, and growth opportunities.
  • Establish clear roles, goals, KPIs, and expectations to support execution at both national and regional levels.
  • Foster a positive, collaborative, and accountable team culture.
  • Collaborate with distributor and broker partners to ensure strong execution and coverage across the country.
  • Set clear KPIs and utilize scorecards to track performance and hold partners accountable.
  • Lead regular business reviews and implement action plans to address gaps or unlock opportunities.
  • Deliver accurate, data-driven forecasts to support production planning, inventory management, and financial forecasting.
  • Leverage distributor reporting, customer insights, and internal tools to improve forecast accuracy over time.
  • Share insights and recommendations with senior leadership to inform broader company strategy.
  • Attend customer meetings, industry events, and trade shows as needed to support business growth.
  • Travel up to ~40–50% as required.

Requirements

  • Bachelor’s degree required.
  • 5-10 years of CPG sales experience, with meaningful exposure to non-traditional or foodservice channels
  • Proven success building and scaling national accounts or emerging channels.
  • Experience developing channel strategy, pricing architecture, and customer-specific programs.
  • Experience working with brokers and distributors
  • Prior people management experience strongly preferred.
  • Experience with better-for-you, snack, or food brands a plus.
Benefits
  • Competitive salary
  • Annual performance bonus
  • Equity opportunity
  • Excellent medical, dental, and vision benefits
  • 401(k)
  • 3 weeks paid vacation + 14 paid holidays
  • Paid parental leave
  • Paid time off to volunteer
  • Wellness & technology stipends
  • Fun, entrepreneurial culture with room to make a real impact
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CPG saleschannel strategypricing architecturecustomer-specific programsnational account negotiationsbusiness developmentfinancial managementdata-driven forecastingpost-program analysispipeline development
Soft Skills
relationship buildingleadershipmentoringcollaborationcoachingstrategic thinkingcommunicationteam culture developmentperformance trackingrisk identification
Certifications
Bachelor's degree