Skinny Dipped Films

Brand Manager

• Contribute to annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth targets
• Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies. Synthesize learnings into clear POVs for leadership
• Evaluate item-level performance and recommend product renovation and sku rationalizations, as needed.
• Identify whitespace opportunities through consumer research, trend analysis, and competitive landscape assessment
• Partner with R&D team to inform the innovation pipeline and manage stage gate process
• Lead channel strategy and price pack/architecture work. Consult with sales team to inform promotional strategy
• Serve as the category expert by tracking competitive dynamics and retailer/consumer trends
• Lead consumer research initiatives and share actionable findings with leadership team
• Monitor and evaluate brand performance metrics and market trends to identify opportunities
• Facilitate monthly state of the business, summarizing brand and competitor insights, opportunities, and wins
• Analyze and provide actionable insights from media and consumption reporting
• Be the voice of the consumer to help inform business decisions
• Support ad hoc analytical requests
• Bring consumer and category insights to inform planning & positioning
• Share consumer insights with external agency partners, as needed, to inform strategy
• Track brand health metrics including awareness, consideration, purchase intent, household penetration, and more
• Partner with sales to develop compelling retailer presentations that translate consumer insights into sell-in stories
• Synthesize consumer data to craft compelling insights and recommendations to retailers and cross functional teams
• Leverage data to inform shelf placement, assortment, and tactics by channel
• Own launch decks for new products and categories