Skinny Dipped Films

Director

• Own & Grow National Foodservice & Alternative Channel Business
• Lead the national strategy for Foodservice and Alternative Channels, identifying priority sub-channels, customers, and growth opportunities.
• Build and maintain relationships with national and regional foodservice operators, distributors, brokers, and key partners.
• Serve as the primary owner of national account negotiations, programs, and long-term partnerships.
• Bring a brand-builder mindset - balancing new business development with sustainable, profitable growth.
• Identify high-priority accounts and build a targeted pipeline for each channel.
• Ensure channel-appropriate formats, pricing strategies, and margin targets that support both customer needs and company profitability.
• Evaluate new formats, pack sizes, and channel-specific opportunities to unlock incremental distribution and velocity.
• Monitor channel performance and competitive dynamics to continuously refine strategy.
• Develop and lead annual channel business plans aligned with company revenue, distribution, and profitability goals.
• Set clear KPIs and track performance against goals, proactively identify risks and opportunities.
• Partner cross-functionally with Marketing, Operations, Finance, and Supply Chain to ensure successful execution.
• Oversee trade spend and promotional strategy within Foodservice/Alt channels, ensuring efficient use of funds.
• Conduct post-program analysis to evaluate ROI and inform future planning.
• Balance growth initiatives with disciplined financial management.
• Directly manage, mentor, and develop the Alternative Channel Sales Manager, providing clear priorities, coaching, and growth opportunities.
• Establish clear roles, goals, KPIs, and expectations to support execution at both national and regional levels.
• Foster a positive, collaborative, and accountable team culture.
• Collaborate with distributor and broker partners to ensure strong execution and coverage across the country.
• Set clear KPIs and utilize scorecards to track performance and hold partners accountable.
• Lead regular business reviews and implement action plans to address gaps or unlock opportunities.
• Deliver accurate, data-driven forecasts to support production planning, inventory management, and financial forecasting.
• Leverage distributor reporting, customer insights, and internal tools to improve forecast accuracy over time.
• Share insights and recommendations with senior leadership to inform broader company strategy.
• Attend customer meetings, industry events, and trade shows as needed to support business growth.
• Travel up to ~40–50% as required.

Director of Strategic Accounts – Food Service, Alt Channels