Influencer Marketing Manager
Skinnify
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and execute a clear influencer marketing strategy aligned with Skinnify’s growth goals
- Source, recruit, and manage creators across Instagram, TikTok, YouTube, and other relevant platforms
- Build and scale programs using impact.com, LTK, ShopMy, etc.
- Identify high-performing creators and turn them into long-term brand partners
- Manage influencer contracts, payouts, tracking links, and performance reporting
- Collaborate closely with paid media, content, and creative teams
- Analyze performance (ROI, CPA, conversions) and continuously optimize campaigns
- Stay on top of influencer, UGC, and social commerce trends
- Ensure brand alignment, authenticity, and compliance across all partnerships
Requirements
- Proven experience in influencer marketing for DTC e-commerce brands
- Hands-on experience with impact.com, LTK, and/or ShopMy
- Strong strategic thinking - you know how to scale influencer programs profitably
- Excellent communication and relationship-building skills
- Data-driven mindset with a clear understanding of performance metrics
- Highly organized and comfortable managing multiple creators and campaigns
- Self-starter who takes ownership and gets things done
Benefits
- Full flexibility – Work remotely with ownership and autonomy
- High-growth environment – From 0 to 150,000+ customers in 3 years
- Real impact – You will directly shape one of our most important growth channels
- Ownership & trust – This is not a “support” role; you lead the strategy
- Highly rated workplace – 5/5 Glassdoor reviews
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
influencer marketingperformance analysiscampaign optimizationcontract managementpayout managementtracking linksROI analysisCPA analysisconversion analysisstrategic thinking
Soft skills
communication skillsrelationship-buildingorganizational skillsself-starterownershipdata-driven mindset