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About the role
Key responsibilities & impact- Market analysis - You will develop a rich understanding of the Pool Service space, particularly the profile of pool professionals within micro to large businesses. Through ongoing primary research, including customer interviews, win/loss analysis, and survey programs, and continuous competitive monitoring across key players in the vertical, you will maintain a clear, current picture of market trends, dynamics, and the competitive landscape. You will synthesize these inputs into actionable insights and bring them to the rest of the business to inform both short and long-term strategy.
- Collaborate with Product – Alongside Product Management, you will shape the Skimmer roadmap to ensure our customers have a best-in-class experience and can manage their entire operation via the app. In doing so, you will help accelerate customer acquisition, adoption and expansion.
- GTM strategy – As both a market and product expert, you will be uniquely positioned to help the leadership team shape our GTM strategy, inclusive of pricing, packaging and commercialization.
- Positioning — Using all of the inputs at your disposal, you will architect the Skimmer positioning, working closely with brand and content marketing to create messaging that resonates with pool professionals and builds trust right from the start.
- Cross-functionality — Simply put, you will be the glue that binds product, sales and marketing together. Being the voice of the customer, you will ensure we get it right FOR THEM.
Requirements
What you’ll need- In-house Product Marketing experience, ideally with some vertical SaaS experience (service industry & payment solutions preferred)
- Proven experience in building and executing commercialization strategies, inclusive of ICP definition, GTM strategy, pricing and packaging and NPI process
- Superior ability to hunt out key insights from a variety of different sources and translate those insights into meaningful action
- You are a data-driven storyteller: written, verbal, and visual through a variety of mediums (social media, video, blog, text and more)
- You love to bring cross-functional teams together to create the best possible experience for the customer
- You are a strategic thinker and can influence others with kindness and collaboration
- You actively use AI tools (such as Claude or ChatGPT) in your day-to-day workflows, whether for research, writing, analysis, or ideation
- Track record of quickly learning and adopting new technologies as they emerge. You don't wait to be trained; you explore, experiment, and bring what works back to the team.
- Experience with tools such as Hubspot, Clay, Notion, Supademo (or similar), and expertise in Claude, ChatGPT, or Gemini
Benefits
Comp & perks- Competitive base pay + bonus potential
- Generous medical, dental, and vision plans (we pay 100% of your premium and 50% of your dependents’)
- Fantastic culture with a very strong eNPS- we work hard, celebrate wins, and learn as we go to always be improving to benefit our customers.
- Immediate access to 401(k) with company match
- Flexible PTO (MINIMUM of 10 days required every year)
- 12 weeks paid parental leave for birthing parent, 6 weeks paid leave for supporting partner
- Remote work friendly
- Comprehensive learning and development budget
- A manager dedicated to your development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcommercialization strategiesGTM strategypricingpackagingNPI processdata analysismarket analysiscustomer insightsvertical SaaS
Soft Skills
strategic thinkinginfluencecollaborationstorytellingcross-functional teamworkcustomer advocacykindnesscommunicationcreativityproblem-solving