Senior Product Marketing Associate

Skillz

Senior Product Marketing Associate responsible for executing sweepstakes and promotions for Skillz platform. Driving player acquisition, engagement, conversion through data insights and collaboration.

Posted 7/2/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,114 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing sweepstakes campaigns and promotional events while leveraging data insights for optimization. Proficient in campaign management and compliance within the mobile gaming and consumer app marketing sectors.

Highest-signal resume keywords

Sweepstakes Campaign ManagementA/B TestingData-Driven Decision-MakingCampaign Management PlatformsRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData AnalysisPlayer AcquisitionEngagement OptimizationConversion Strategies

Soft Skills

CollaborationCommunication

Tools & Technologies

CleverTapSpringBigBrazeGoogle AnalyticsTableauAppsFlyer

Industry Keywords

Mobile GamingSweepstakesSocial CasinoConsumer App MarketingPromotional Compliance

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Support the execution of sweepstakes campaigns, promotional events, and player lifecycle initiatives on the Skillz platform.
Drive player acquisition, engagement, and conversion through the successful execution of sweepstakes campaigns.
Collaborate closely with Product Marketing, Analytics, Product, and Compliance teams.
Maintain the Skillz sweepstakes campaign calendar and ensure timely and compliant execution of all events.
Use data insights and analytics to optimize sweepstakes campaigns and recommend improvements to engagement and monetization mechanics.
Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results.
Collaborate with Analytics, Product, Design, and Legal/Compliance teams to ensure regulatory adherence.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field.
1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing.
Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer).
A/B testing and data-driven decision-making experience.
Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus.

Benefits

Comp & perks

100% coverage for medical, dental, and vision expenses for both you and your dependents.
401K matching
Equity incentives
Pre-tax benefit options
Comprehensive benefits package
Wellness initiatives including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions.
Competitive paid time off (PTO) & company holidays.
Free breakfast and catered lunches.
Snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events.