Skillsoft

Field Marketing Manager – Public Sector

Skillsoft

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities, procurement and funding cycles, and compliance requirements.
  • Lead public sector-specific events (roundtables, summits, trade shows, partner events) from concept through follow-up—including audience targeting, messaging, logistics, onsite execution, and post-event conversion plans.
  • Plan, launch, and optimize always-on and integrated digital campaigns for FED/SLED (email nurtures, webinars, paid social/search where applicable, content syndication, and ABM programs) in partnership with global demand gen and operations teams.
  • Activate corporate campaigns with public sector relevance (e.g., ILT, compliance and readiness themes), tailoring value propositions, proof points, and calls-to-action for government audiences.
  • Partner with public sector sales to prioritize target accounts, align campaign plays to opportunities, and deliver enablement assets that map to government decision-making structures and buying stages.
  • Track and improve performance across field and digital programs (registrations/attendance, engagement, lead/opportunity conversion, CPL, and pipeline sourced/influenced). Use CRM/marketing automation reporting and testing (e.g., subject lines, landing pages, audience segments) to continuously optimize.
  • Share FED/SLED insights to inform global campaign planning, coordinate with product marketing and SDR teams on follow-up motions and ensure regional execution reflects Skillsoft’s broader GTM strategy.

Requirements

  • Website LinkedIn All Job Openings 1001 - 5000 employees Founded 1998 📚 Education 🏢 Enterprise ☁️ SaaS Education
  • Enterprise
  • SaaS Skillsoft is a company that provides enterprise learning solutions designed to rapidly develop employee skills and close skill gaps. The company offers various customized learning programs, including leadership and business skills, technology skills, compliance and ethics, and AI skills. Skillsoft's learning platforms, such as Codecademy for Enterprise and Skillsoft Percipio, enable organizations to transform their workforces through mentorship, coaching, and instructor-led training. With a focus on integrating learning options into organizational frameworks and supporting workforce development with assessments and reports, Skillsoft aims to prepare teams for the evolving demands of the digital era. More than 12,000 organizations trust Skillsoft for their employee learning and development needs.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign optimizationevent planningaudience targetingcontent syndicationaccount-based marketing (ABM)CRM reportingmarketing automationperformance trackinglead conversion
Soft Skills
leadershipcommunicationorganizational skillscollaborationstrategic thinkingproblem-solvingadaptabilityattention to detailcreativityanalytical skills