Country Director

SkillOnNet

Country Director leading New Zealand market operations for SkillOnNet. Driving sustainable growth through customer acquisition and brand development in the online gaming industry.

Posted 7/11/2026full-time🇳🇿 New ZealandLeadWebsite

About the role

Key responsibilities & impact

Own and deliver the overall New Zealand market strategy, performance targets, and P&L objectives.
Develop and execute strategic plans to drive customer acquisition, retention, revenue growth, and market share.
Identify market opportunities, customer trends, and competitive developments to inform commercial decision-making.
Act as the primary advocate for New Zealand customer needs and market requirements across the business.
Develop strategic plans for brand-building and acquisition marketing activities across the market.
Lead and manage customer acquisition channels including TV, radio, sponsorships, print, out-of-home advertising, PR, digital marketing, affiliates, and performance-based media.
Build, lead, and develop a high-performing local team capable of supporting market needs across multiple business functions.
Partner with product teams to support local product testing, customer feedback collection, market validation, and enhancement opportunities.

Requirements

What you’ll need

7+ years' experience in a senior commercial, marketing, or country management leadership role within a high-volume B2C industry.
3+ years' experience within the New Zealand online gaming industry.
Proven track record of successfully launching, scaling, or growing a consumer brand in New Zealand.
Strong commercial acumen with experience owning market performance, budgets, business plans, and growth targets.
Deep understanding of the New Zealand advertising, media, and digital marketing landscape.
Demonstrated experience managing significant above-the-line and performance marketing budgets from strategy through execution, reporting, and optimisation.
Experience building, leading, and developing high-performing teams.
Strong stakeholder management skills with experience managing agencies, suppliers, and external partners.
Experience working cross-functionally with product, operations, compliance, and customer-facing teams.
Knowledge of New Zealand gaming regulations and responsible gambling requirements.
Highly entrepreneurial, self-sufficient, and comfortable operating in a fast-paced, high-growth environment.

Benefits

Comp & perks

Excellent work environment.
Attractive salary package.
Monetary vouchers on Birthdays and other special occasions.
A chance to advance professionally inside one of the world's largest iGaming organisations.

ATS Keywords

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Hard Skills & Tools

P&L ManagementBudget ManagementDigital MarketingPerformance MarketingBrand BuildingMarket AnalysisCustomer Retention StrategiesCommercial Decision-MakingData-Driven MarketingCross-Functional Collaboration

Soft Skills

LeadershipEntrepreneurial MindsetTeam DevelopmentStakeholder EngagementCommunication