Product Marketing Manager, SaaS, B2B
Skillcast Group plc
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £75,000 per year
Job Level
SeniorLead
About the role
- Shape the Product Story: Craft clear, credible, and compelling value propositions that highlight commercial impact and business outcomes.
- Define positioning and messaging to ensure Skillcast stands out as the partner of choice for ethical and high-performing organisations.
- Drive Market Success: Identify target segments and ABM opportunities aligned with revenue growth objectives.
- Design and execute go-to-market (GTM) campaigns that drive awareness, engagement, and adoption, always with a focus on pipeline and ROI.
- Partner with Product and Solutions teams to create materials that connect compliance challenges to measurable business benefits.
- Enable Sales and Customer Success: Equip our sales team with powerful messages, collateral, and stories that convert prospects into customers.
- Collaborate with Customer Success to ensure feedback informs product evolution and retention strategies.
- Take ownership of the commercial success of your products, ensuring they contribute directly to business targets.
- Lead Through Insight: Build client and industry relationships to shape future product development and GTM strategy.
- Track and analyse adoption, engagement, and conversion data to refine positioning and optimise performance.
- Work cross-functionally to prioritise product enhancements that deliver real commercial and cultural impact.
Requirements
- 7+ years' experience in B2B SaaS marketing, ideally within product marketing, demand generation, GTM, ABM or regional launch roles.
- Proven ability to develop and implement successful go-to-market strategies that drive revenue and market share.
- Commercial acumen: Comfortable linking marketing activity to pipeline, revenue, and growth metrics.
- Strong storytelling and copywriting skills: able to turn complex information into compelling propositions aligned with Skillcast's ethos of "Compliance made simple".
- Excellent communication and collaboration skills across teams.
- An analytical mindset with the ability to extract insight from customer, market, and performance data.
- Familiarity with LMS or compliance e-learning platforms and experience in regulated sectors (bonus).
Benefits
- Competitive salary
- Benefits
- Hybrid working
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS marketingproduct marketingdemand generationgo-to-market strategiesaccount-based marketingpipeline metricsrevenue growthstorytellingcopywritingdata analysis
Soft skills
communicationcollaborationanalytical mindsetcommercial acumenleadershipclient relationship buildingproduct evolutionfeedback incorporationcross-functional teamworkstrategic thinking