SaaS B2B Demand Generation Manager
Skillcast Group plc
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £75,000 per year
Job Level
SeniorLead
About the role
- Design and execute multi-channel demand generation campaigns across email, paid media, webinars, affiliates, and retargeting.
- Partner with SEO and content teams to grow top-of-funnel awareness through strong organic and AEO performance.
- Develop landing pages, lead magnets, and automated nurture journeys that move prospects from interest to action.
- Optimise HubSpot workflows and nurture paths to improve every stage of the funnel—from visitor → MQL → trial → customer.
- Run A/B tests and experiments to constantly improve messaging, targeting, and conversion rates.
- Track and report key KPIs—including MQLs, SQLs, CAC, and campaign ROI—to continuously improve performance.
- Work closely with Sales to ensure high-intent leads are prioritised and converted efficiently.
- Partner with the Head of Marketing to ensure demand generation aligns with our brand story and long-term strategy.
Requirements
- 7 + years of B2B demand generation experience, ideally in SaaS products for small businesses
- 10+ years of overall experience in marketing roles
- Proven track record of delivering measurable pipeline and revenue impact
- Experience with marketing automation & CRM systems (e.g., GA4, HubSpot)
Benefits
- 28 days holiday (full-time) plus Bank Holidays
- Contributory Pension
- Life Assurance
- Health Care Plan upon completion of probation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationA/B testingcampaign optimizationlead generationconversion rate optimizationKPI trackingmarketing automationCRM systems
Soft skills
collaborationcommunicationstrategic thinkinganalytical skills