Product Marketing Manager

SKELAR

Product Marketing Manager driving search advertising funnels and A/B testing for SKELAR’s global consumer products. Finding market insights and coordinating product, marketing, content, design and development teams.

Posted 8/10/2026full-timeKyiv • 🇺🇦 UkraineMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong analytical abilities and experience in A/B testing, market research, and competitive analysis to drive marketing initiatives. Capable of transforming user insights into effective messaging and value propositions while collaborating with cross-functional teams.

Highest-signal resume keywords

A/B Testing Process DevelopmentData Analysis and MetricsMarket Research SkillsUser Insight IdentificationCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatisticsMetrics EvaluationHypothesis GenerationExperiment DesignResults AnalysisImpact EvaluationCompetitive AnalysisUser Behavior MonitoringMessaging Development

Soft Skills

Analytical AbilitiesFlexibilityProactivityTeam CollaborationClear Communication

Industry Keywords

Marketing FunnelsSearch AdvertisingUser Pain PointsValue PropositionsFast-Paced EnvironmentCompetitive Market

About the role

Key responsibilities & impact

Work with marketing funnels focused on search advertising
Lead and develop the A/B testing process from hypothesis generation and prioritization through experiment design, launch, team coordination, results analysis and impact evaluation
Conduct competitive analysis and identify insights by systematically monitoring competitors, the market and user behavior
Collaborate closely with product, marketing, content, design and development teams to implement marketing initiatives and tests

Requirements

What you’ll need

Strong analytical abilities and experience working with data, statistics and metrics
Ability to derive user needs from numbers and draw conclusions
Market research and insight-finding skills
Ability to identify user pain points and transform them into messaging and value propositions
Practical approach to hypotheses, including evaluating priority and potential impact
Communication skills to explain ideas clearly to the team
Flexibility and proactivity in a fast-paced, highly competitive environment with frequently changing markets and campaigns

Benefits

Comp & perks

SKELAR Platform operational support and access to Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT and other functions
Network and knowledge exchange with co-founders and strong market specialists
Exclusive domain education and internal learning programs
Mental Health program compensation
Opportunity to contribute to SKELAR foundation social projects supporting Ukraine and veterans
Productive work ecosystem with offices featuring a gym, climbing wall, green zones and libraries
Autonomous offices with stable internet, electricity and amenities during power and water outages