PPC Specialist

SKELAR

PPC Specialist at Liven managing Google Ads for paid acquisition. Running campaigns across multiple channels to optimize ROI and user growth.

Posted 6/15/2026full-timeKyiv • 🇺🇦 UkraineMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Firebase

About the role

Key responsibilities & impact

Set up and manage Google Ads campaigns across Search, Demand Gen, Performance Max, and Display — owning the full cycle from launch to optimization
Hit performance targets by optimizing bids, budgets, audiences, creatives, and keyword strategies to improve CAC, ROAS, and ROI
Run structured A/B tests — across ad copy, creatives, landing pages, and campaign types — and turn results into clear, data-backed decisions
Track and report on key metrics (LTV, CAC, ROAS, ROI) to keep the team aligned and surface opportunities for growth
Collaborate with the marketing team to align Google Ads activity with broader acquisition strategy and funnel goals

Requirements

What you’ll need

Practical experience with Google Ads — you've set up and managed campaigns in at least one of: Search, Performance Max, Demand Gen, or Display
Solid analytical skills — you're comfortable pulling numbers, reading performance data, and making decisions based on what you see, not gut feel
Comfortable using AI tools in your day-to-day work — whether for ad copy generation, keyword research, performance analysis, or speeding up repetitive tasks
Structured and detail-oriented — you keep campaigns organized, catch errors before they cost money, and follow through on what you start
Curious and growth-minded — you actively test new hypotheses, stay on top of Google Ads updates, and want to keep getting better
A team player who communicates clearly and takes ownership of their results
Intermediate+ level of English.
Even Better If You:
- Have experience running campaigns for Tier-1 markets, especially the US
- Have worked with mobile app or subscription-based products (bonus if in the health&fitness, wellness, or lifestyle niches)
- Are familiar with analytics and attribution tools — GA4, Firebase, AppsFlyer, Adjust, or similar

Benefits

Comp & perks

Medical Insurance and a stable social package.
Well-being Program: We care about the mental health of our team as much as we care about our users.
Support during the war: we provide conditions for stable work and contribute to Ukraine's recovery together.
Culture of Curiosity: a place for explorers who embrace the unknown and achieve stellar results even when there’s no playbook.
Growth through Impact: your professional evolution is directly tied to the value you bring to the product and the business.
Global Impact: develop a product that supports the mental well-being of millions of users worldwide every day.
Trust and Ownership: the freedom to act, coupled with high responsibility for the outcome.
Expert Community: access to professional clubs, specialized training, a knowledge base, and a library for your continuous learning.
Space for Focus: autonomous offices in Kyiv and Warsaw with breakfasts, lunches, lounge areas, walking pads, and massage chairs.
Sports Community: a running club, yoga, boxing, rock climbing, and functional training to keep you energized.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsSearch campaignsPerformance MaxDemand GenDisplay campaignsA/B testingData analysisKeyword strategiesPerformance metricsCampaign optimization

Soft Skills

Analytical skillsDetail-orientedCuriousGrowth-mindedTeam playerClear communicationOwnership