CRM Manager

Six Values

Sportsbook CRM Manager leading engagement strategies for Six Values in the iGaming space. Responsibilities include team leadership, campaign management, and data analysis for improved customer loyalty.

Posted 5/5/2026full-time🇧🇬 BulgariaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Implement a comprehensive CRM strategy to increase customer engagement, loyalty, and lifetime value.
Lead and manage the CRM team, providing guidance, support, and professional development.
Develop and maintain a comprehensive promotional calendar to coordinate all CRM activities.
Oversee the planning, execution, and optimization of multi-channel CRM campaigns (email, SMS, push notifications, etc.).
Analyze customer data to gain insights into behavior, preferences, and trends.
Develop and maintain detailed customer journey maps to enhance the overall customer experience.
Collaborate with cross-functional teams including marketing, product development, and customer service to ensure a cohesive customer experience.
Demonstrate flexibility with working hours to support business needs, including occasional weekend coverage during peak periods.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3-5 years of experience in a CRM role, with at least 2 years in a managerial position, preferably within the iGaming industry.
Proven track record of developing and executing successful CRM strategies.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Experience with email marketing platforms and marketing automation tools (Optimove Preferred).
Excellent leadership and team management skills.
Strong communication and interpersonal skills.
Strategic thinking and problem-solving abilities.
Ability to work independently and collaboratively in a fast-paced environment.
Comfortable with changes in priorities and plans. English working environment.

Benefits

Comp & perks

Be part of a fast-growing, innovative company with a clear vision and mission.
Work in a dynamic, collaborative environment that values speed, clarity, and decisiveness.
Take ownership of a critical role with the opportunity to make a significant impact on the business.
Join a team of highly motivated, talented professionals who are passionate about delivering exceptional experiences.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM strategycustomer engagementcustomer loyaltycustomer lifetime valuedata analysiscustomer journey mappingmulti-channel CRM campaignsemail marketingmarketing automationstrategic planning

Soft Skills

leadershipteam managementcommunicationinterpersonal skillsanalytical thinkingproblem-solvingflexibilitycollaborationindependenceadaptability