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Senior Performance Marketing Analyst
Six ValuesSenior Performance Marketing Analyst focusing on channel performance analytics across multiple brands. Responsible for building the acquisition funnel and enabling data-driven budget decisions.
Tech Stack
Tools & technologiesBigQuerySQLTableau
About the role
Key responsibilities & impact- Build and maintain a full view of the top-of-funnel acquisition funnel
- Analyse performance across Meta, affiliates, SEO, and other channels
- Ensure accurate tracking of campaigns (UTMs, gclid/fbclid)
- Own and develop attribution models (starting with last-touch, evolving over time)
- Work with BigQuery and internal data sources to combine marketing data with customer behaviour and revenue
- Collaborate with BI/engineering to ensure clean, scalable data pipelines
- Build and maintain dashboards (Tableau / similar) for CPA, ROAS, conversion rates
Requirements
What you’ll need- 5+ years in performance marketing analytics, growth analytics, or marketing data
- Strong experience with paid media data and acquisition funnel analysis
- Strong SQL skills (BigQuery or similar)
- Good understanding of: Attribution modelling GA4, GTM, UTMs, CPA, ROAS, LTV
- Marketing data pipelines (Fivetran or similar is a plus)
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
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Hard Skills & Tools
performance marketing analyticsgrowth analyticsSQLBigQueryattribution modelingGA4GTMUTMsCPAROAS