Social & Creative Lead – Embedded Marketing Team, Sports Attraction

Situation

Social & Creative Lead for a dedicated marketing team focusing on a new sports attraction. Overseeing digital presence and creative strategy in a hybrid working environment.

Posted 4/15/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $120,000 per yearWebsite

About the role

Key responsibilities & impact

Own and drive the full social and digital ecosystem, from strategy through execution
Lead creative direction across platforms, translating brand guidelines into content that actually connects with fans
Build and manage content calendars tied to key moments, launches, and cultural opportunities
Launch and scale channels from zero, with a focus on audience growth, engagement, and ticket sales
Analyze performance across platforms and adjust quickly based on what’s working
Lead major campaign rollouts from concept through execution, ensuring consistency and quality
Direct and elevate creative output from designers, editors, and external partners
Partner on influencer and creator strategies that feel authentic to the brand and audience
Stay on top of platform shifts, trends, and fan behavior, and bring forward ideas proactively
Be present for key moments, including launches, events, and cultural spikes that matter

Requirements

What you’ll need

Experience leading social and creative for sports, entertainment, or fandom-driven brands
A strong point of view on what actually resonates with fans and drives action
Ability to operate both strategically and hands-on, from big ideas to daily execution
Comfortable building from scratch and working in an evolving, fast-moving environment
Strong collaborator who can build trust quickly with clients and partners
Someone who takes ownership and moves without waiting to be told

Benefits

Comp & perks

Salary: $120,000 per year
Health care plan (medical, dental, and vision)
Retirement plan with employer match
Life and disability insurance
Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
Paid family leave
Cold brew coffee, snacks and fresh fruit
Wellness resources
Special access to New York City’s arts and entertainment scene

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Soft Skills

leadershipcollaborationstrategic thinkingcreativityownershiptrust buildingadaptabilityexecutionaudience engagementcontent management