Director, Sales Enablement and Marketing
Sitero
full-time
Posted on:
Location: North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Design, implement, and manage sales enablement programs that equip business development and inside sales teams with the knowledge, tools, and content needed to engage clients effectively.
- Develop and maintain a central library of sales collateral, case studies, product sheets, presentations, and proposal templates.
- Partner with Product, Clinical Operations, and Commercial teams to ensure consistent messaging and positioning of services and eClinical products.
- Lead onboarding and continuous training programs for global sales and inside sales teams to improve effectiveness and shorten sales cycles.
- Implement sales performance metrics and feedback loops to ensure enablement initiatives are driving measurable impact.
- Build, scale, and manage a high-performing inside sales team focused on proactive prospecting, lead qualification, and pipeline acceleration.
- Design and oversee global lead generation programs (digital, outbound, partnerships, events) to deliver a consistent flow of qualified opportunities across regions.
- Establish lead scoring models, nurture workflows, and data-driven approaches to maximize conversion from marketing-generated inquiries to sales-qualified leads.
- Partner closely with field business development, marketing, and regional leaders to ensure lead handoff, follow-up, and pipeline coverage are seamless.
- Track lead generation and inside sales KPIs to continuously optimize activities and demonstrate ROI.
- Develop and execute global marketing strategies that increase brand awareness, generate qualified leads, and support sales pipeline growth.
- Oversee creation of digital campaigns, thought leadership content, webinars, trade show presence, and sponsorships to strengthen the company’s position in the CRO and eClinical markets.
- Manage marketing automation, CRM integration, and analytics to track marketing ROI and optimize campaigns.
- Collaborate with internal subject matter experts to translate complex scientific and technical information into clear, value-driven marketing materials.
- Ensure brand consistency across all external communications and market touchpoints.
- Act as a bridge between sales, inside sales, marketing, product management, and operations to ensure full alignment in go-to-market strategy.
- Monitor market trends, competitor activity, and customer insights to inform enablement, inside sales, and marketing priorities.
- Serve as a senior leader within the commercial team, providing strategic guidance to executive leadership on growth initiatives.
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field Required; Master’s degree preferred.
- 10+ years of experience in sales enablement, marketing, or commercial operations, preferably in a CRO, clinical research, or eClinical technology environment.
- Proven track record in building and scaling global sales enablement and marketing functions.
- Deep understanding of clinical trial operations, eClinical products (EDC, ePRO, RTSM, CTMS, etc.), and the biopharmaceutical ecosystem.
- Strong leadership, communication, and collaboration skills with experience managing cross-functional teams.
- Proficiency with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and analytics tools.
- Ability to thrive in a fast-paced, high-growth environment with a global footprint.