Sitero

Sales

• Design, implement, and manage sales enablement programs that equip business development and inside sales teams with the knowledge, tools, and content needed to engage clients effectively.
• Develop and maintain a central library of sales collateral, case studies, product sheets, presentations, and proposal templates.
• Partner with Product, Clinical Operations, and Commercial teams to ensure consistent messaging and positioning of services and eClinical products.
• Lead onboarding and continuous training programs for global sales and inside sales teams to improve effectiveness and shorten sales cycles.
• Implement sales performance metrics and feedback loops to ensure enablement initiatives are driving measurable impact.
• Build, scale, and manage a high-performing inside sales team focused on proactive prospecting, lead qualification, and pipeline acceleration.
• Design and oversee global lead generation programs (digital, outbound, partnerships, events) to deliver a consistent flow of qualified opportunities across regions.
• Establish lead scoring models, nurture workflows, and data-driven approaches to maximize conversion from marketing-generated inquiries to sales-qualified leads.
• Partner closely with field business development, marketing, and regional leaders to ensure lead handoff, follow-up, and pipeline coverage are seamless.
• Track lead generation and inside sales KPIs to continuously optimize activities and demonstrate ROI.
• Develop and execute global marketing strategies that increase brand awareness, generate qualified leads, and support sales pipeline growth.
• Oversee creation of digital campaigns, thought leadership content, webinars, trade show presence, and sponsorships to strengthen the company’s position in the CRO and eClinical markets.
• Manage marketing automation, CRM integration, and analytics to track marketing ROI and optimize campaigns.
• Collaborate with internal subject matter experts to translate complex scientific and technical information into clear, value-driven marketing materials.
• Ensure brand consistency across all external communications and market touchpoints.
• Act as a bridge between sales, inside sales, marketing, product management, and operations to ensure full alignment in go-to-market strategy.
• Monitor market trends, competitor activity, and customer insights to inform enablement, inside sales, and marketing priorities.
• Serve as a senior leader within the commercial team, providing strategic guidance to executive leadership on growth initiatives.

Director, Sales Enablement and Marketing