Field Marketing Manager

SiteMinder

Field Marketing Manager driving demand and brand awareness at SiteMinder. Collaborating with sales and global marketing to grow pipelines and execute localised campaigns in the UK.

Posted 7/26/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing localized marketing campaigns that drive demand generation and pipeline growth, with a strong focus on collaboration with sales and global marketing teams. Proficient in utilizing marketing automation tools and analytics to optimize campaign performance and enhance brand visibility.

Highest-signal resume keywords

Field Marketing ExperienceCampaign ExecutionEvent ManagementMarketo ProficiencySalesforce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign PlanningLead GenerationProject ManagementEmail MarketingWebinar ExecutionSEO OptimizationPaid Media ManagementReporting and AnalyticsB2B Marketing

Soft Skills

Excellent CommunicationAttention to Detail

Tools & Technologies

MarketoSalesforceGoogle AnalyticsTableau

Industry Keywords

B2B SaaSTech EnvironmentCo-MarketingBrand AwarenessLocal Industry Associations

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead the development of the country marketing plan in collaboration with the Regional Field Marketing Director and global marketing teams, focused on driving new business MQLs and pipeline growth
Execute the regional marketing plan for the UK and adjacent markets, to deliver measurable demand generation results
Plan and deliver localised marketing campaigns, including email, webinars, events, and promotions tailored to regional audiences and focused on accelerating pipeline growth
Organise and promote regional events such as trade shows, conferences, and seminars to support lead generation and brand awareness
Partner closely with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversion
Localise and optimise global campaigns in collaboration with performance marketing (SEO, paid media, email) to maximise regional impact and lead quality
Work with partner and enterprise marketing to activate global playbooks regionally
Build and maintain relationships with local industry associations, industry publications, and partners to create co-marketing opportunities that generate demand and leads
Coordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibility
Source and amplify local customer stories and testimonials to build trust and support sales enablement.

Requirements

What you’ll need

Experience in field marketing, campaign and event execution, ideally in a B2B SaaS or tech environment.
Excellent communication and project management skills, with attention to detail
Native level of English
Hands-on experience with Marketo (or other marketing automation platforms), Salesforce, and reporting tools like Google Analytics or Tableau would be desirable

Benefits

Comp & perks

Equity packages for you to be a part of the SiteMinder journey
Hybrid working model (3 days per week at our London Hammersmith office)
Mental health and well-being initiatives
Generous parental (including secondary) leave policy
Paid birthday, study and volunteering leave every year
Sponsored social clubs, team events, and celebrations
Employee Resource Groups (ERG) to help you connect and get involved
Investment in your personal growth offering training for your advancement