Senior GTM Enablement Analyst

SiteMinder

Senior GTM Enablement Analyst acting as engagement lead for AI & Data Transformation. Collaborating with Sales, Marketing, and Operations on Go to Market strategies.

Posted 7/1/2026full-timePune • 🇮🇳 IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Go-To-Market (GTM) strategies and tools, with a strong focus on transformation, enablement, and stakeholder management. Capable of translating business challenges into actionable requirements and delivery pathways while driving adoption of AI initiatives across commercial functions.

Highest-signal resume keywords

Go-To-Market StrategiesTransformation EnablementStakeholder ManagementBusiness AnalysisSaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business AnalysisChange ManagementRequirements TranslationOperating ModelsDelivery Pathways

Soft Skills

Communication CapabilityInfluencing Without AuthorityDriving Progress

Tools & Technologies

GTM ToolsCustomer Lifecycle SystemsEnterprise Business Systems

Industry Keywords

AI InitiativesSalesMarketingRevOpsCustomer Operations

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Act as the primary engagement partner for Go to Market within AI & Data Transformation, shaping initiatives across Sales, Marketing, RevOps and Growth and ensuring they align to broader transformation priorities.
Translate Go to Market pain points, journeys and business opportunities into clear transformation priorities, business cases, AI use cases, requirements and change plans
Partner with Business Systems to ensure Go to Market requirements are reflected in tooling roadmaps, platform designs and delivery sequencing, while Business Systems retains accountability for technology selection and implementation.
Lead business-side adoption and enablement for Go to Market tooling and AI initiatives, including stakeholder alignment, rollout planning, training, feedback loops and benefits tracking.
Participate in relevant transformation forums and maintain the Go to Market transformation backlog in line with agreed priorities, guardrails and measurable outcomes.

Requirements

What you’ll need

Strong Experience with GTM (Go-To-Market) Strategies & Tools.
Good Experience in transformation, enablement, business analysis, product operations, systems enablement, consulting or program delivery in complex environments
Comfortable shaping AI, automation, process and systems initiatives without needing to be the technical implementer
Strong ability to translate business problems into clear requirements, operating models and delivery pathways
Strong stakeholder management, change management and communication capability
Experience working across commercial or customer-facing functions such as Sales, Marketing, RevOps, Customer Operations or Growth
Able to work across ambiguity, influence without authority and drive progress across multiple teams
Experience with SaaS, platforms, customer lifecycle systems or enterprise business systems is highly desirable

Benefits

Comp & perks

Mental health and well-being initiatives
Generous parental (including secondary) leave policy
Flexibility to work in a Hybrid model (3 days in-office)
Paid birthday, study and volunteering leave every year
Sponsored social clubs, team events, and celebrations
Employee Resource Groups (ERG) to help you connect and get involved
Investment in your personal growth offering training for your advancement