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Senior GTM Enablement Analyst
SiteMinderSenior GTM Enablement Analyst acting as engagement lead for AI & Data Transformation. Collaborating with Sales, Marketing, and Operations on Go to Market strategies.
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Act as the primary engagement partner for Go to Market within AI & Data Transformation, shaping initiatives across Sales, Marketing, RevOps and Growth and ensuring they align to broader transformation priorities.
- Translate Go to Market pain points, journeys and business opportunities into clear transformation priorities, business cases, AI use cases, requirements and change plans
- Partner with Business Systems to ensure Go to Market requirements are reflected in tooling roadmaps, platform designs and delivery sequencing, while Business Systems retains accountability for technology selection and implementation.
- Lead business-side adoption and enablement for Go to Market tooling and AI initiatives, including stakeholder alignment, rollout planning, training, feedback loops and benefits tracking.
- Participate in relevant transformation forums and maintain the Go to Market transformation backlog in line with agreed priorities, guardrails and measurable outcomes.
Requirements
What you’ll need- Strong Experience with GTM (Go-To-Market) Strategies & Tools.
- Good Experience in transformation, enablement, business analysis, product operations, systems enablement, consulting or program delivery in complex environments
- Comfortable shaping AI, automation, process and systems initiatives without needing to be the technical implementer
- Strong ability to translate business problems into clear requirements, operating models and delivery pathways
- Strong stakeholder management, change management and communication capability
- Experience working across commercial or customer-facing functions such as Sales, Marketing, RevOps, Customer Operations or Growth
- Able to work across ambiguity, influence without authority and drive progress across multiple teams
- Experience with SaaS, platforms, customer lifecycle systems or enterprise business systems is highly desirable
Benefits
Comp & perks- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Flexibility to work in a Hybrid model (3 days in-office)
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Business AnalysisChange ManagementRequirements TranslationOperating ModelsDelivery Pathways
Soft Skills
Communication CapabilityInfluencing Without AuthorityDriving Progress