Sales Director

SiteMinder

Sales Director leading go-to-market strategies for SiteMinder’s hotel commerce platform in the DACH region. Responsible for growth, team development, and customer relationships while based in Berlin.

Posted 6/15/2026full-timeBerlin • 🇩🇪 GermanyLeadWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

go-to-market strategiesrevenue growthsales performancekey performance indicatorsmarket intelligencesales process optimisationcustomer journey enhancement

Soft Skills

leadershipteam developmentcommunicationnegotiationinterpersonal skillsrelationship buildingadaptabilitycollaboration

Industry Keywords

DACH markettravel sectorcustomer satisfactionbusiness acumenmarket trendssales budget management

About the role

Key responsibilities & impact

Develop and implement comprehensive go-to-market strategies tailored to the regional markets.
Provide vision and direction to the go-to-market teams to achieve demanding revenue targets.
Lead, motivate, and develop a high-performing go-to-market team, providing guidance, support, and coaching to drive individual and team success.
Create and foster a positive and collaborative team environment that attracts, develops, and retains high-calibre talent.
Work closely with other senior executives and cross-functional teams, including marketing, product, finance, and onboarding, to ensure alignment and drive business success.
Develop and spearhead the implementation of go-to-market strategies to drive revenue and customer growth across the DACH region.
Set and achieve revenue and market share targets for the region.
Develop and execute plans to penetrate new markets, expand the customer base, and drive sales growth.
Represent the company at industry events, conferences, and customer meetings to enhance brand visibility, network, and generate leads.
Identify new business opportunities and market trends, staying ahead of industry developments and positioning the company for future growth.
Develop and monitor key performance indicators (KPIs) to track sales performance, identify areas for improvement, and implement corrective actions as needed.
Manage and mentor a high-performing team of sales, marketing, and operations professionals.
Build and maintain strong relationships with key clients, partners, and stakeholders.
Ensure high levels of customer satisfaction and address any issues or concerns promptly.
Manage the regional sales budget and allocate resources effectively for maximum ROI.
Drive sales process optimisation and continuous improvement initiatives to enhance efficiency and effectiveness across the sales organisation.
Ensure seamless collaboration between sales and other departments to enhance the customer journey.
Continually strive to improve the customer experience through improved processes, people development and technology

Requirements

What you’ll need

Experience within the travel sector is a significant plus but not essential.
Proven ability to build, manage, and scale a high-performing sales team to achieve significant revenue growth.
In-depth understanding of the DACH market, familiarity with local cultures, and business environments.
Strong business acumen, including the ability to study market intelligence data and translate into actionable strategies and sales plans.
Outstanding communication, negotiation, and interpersonal skills with the ability to influence and build relationships at all levels of the organisation.
Ability to thrive in a fast-paced, dynamic environment with the flexibility to adapt quickly to changing priorities and market conditions.
Professional fluency in German is required.

Benefits

Comp & perks

Equity packages for you to share in SiteMinder's growth and successes
Hybrid working model (3 days per week) in our Barcelona office
Excellence-driven, collaborative and non-hierarchical culture
Mental health and well-being initiatives
Paid birthday, study and volunteering days off every year
Fun quarterly social and team events
Employee Resource Groups (ERG) to help you connect and get involved