Customer Marketing Director
Siteimprove
full-time
Posted on:
Location Type: Hybrid
Location: Minneapolis • Minnesota • United States
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Salary
💰 $102,671 - $128,339 per year
Job Level
About the role
- Drive Retention & Expansion
- Develop and lead the customer marketing strategy to strengthen customer engagement, support retention, and build expansion pipeline.
- Partner closely with Customer Success and Sales to activate customers within marketing programs that contribute to pipeline and revenue growth.
- Design scalable programs that increase adoption, highlight customer outcomes, and reinforce the value of Siteimprove’s platform.
- Amplify Customer Stories
- Build and manage a strategic pipeline of customer advocates and success stories that demonstrate the real-world impact of Siteimprove.
- Partner with Customer Success and Product Marketing to identify high-impact customer outcomes and shape them into compelling narratives.
- Collaborate with content and creative teams to translate customer stories into assets used across campaigns, sales enablement, digital programs, and events.
- Lead Customer Advocacy & Engagement Programs
- Partner with field marketing and digital marketing teams to integrate customer voices into webinars, events, and campaigns.
- Capture insights from customer engagement programs and share them with internal teams to inform product messaging and go-to-market strategy.
- Support Product Value & Adoption
- Work closely with Product Marketing to ensure customers understand and realize the value of new features and platform innovations.
- Help shape customer-facing narratives that connect product capabilities with measurable business outcomes.
- Ensure customer insights and stories inform broader messaging and value propositions.
- Measure & Optimize
- Define and track the success of customer marketing programs through engagement, advocacy, and pipeline sourced metrics.
- Use insights from marketing and customer data to refine programs and identify new opportunities to strengthen customer engagement and storytelling.
Requirements
- 7+ years of experience in B2B marketing within a SaaS or technology company, with significant experience in customer marketing, customer advocacy, product marketing, or lifecycle marketing.
- Proven ability to build and lead customer marketing programs that drive retention, expansion, and/or pipeline growth.
- Strong storytelling instincts with the ability to translate customer outcomes into compelling value-driven narratives for marketing and sales.
- Experience partnering cross-functionally with Customer Success, Product Marketing, Sales, and Demand Generation teams.
- Ability to operate as a strategic individual contributor, building programs from the ground up while also executing key initiatives.
- Excellent communication and stakeholder management skills, with the ability to influence across teams and senior stakeholders.
- Analytical mindset with experience measuring marketing impact and program performance.
Benefits
- Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and two Give Back Days
- National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
- 401(k) with a company match to provide a better future in your retirement years.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketingcustomer advocacyproduct marketinglifecycle marketingprogram measurementdata analysispipeline growthengagement metricsstorytellingnarrative development
Soft Skills
communicationstakeholder managementinfluencestrategic thinkingcollaborationcreativityanalytical mindsetleadershipprogram developmentcustomer engagement