Customer Marketing Director

Siteimprove

Customer Marketing Director at Siteimprove focusing on customer engagement and integrating success stories into marketing efforts. Leading strategies to support retention and expansion while collaborating across global teams.

Posted 4/15/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesLead💰 $102,671 - $128,339 per yearWebsite

About the role

Key responsibilities & impact

Drive Retention & Expansion
Develop and lead the customer marketing strategy to strengthen customer engagement, support retention, and build expansion pipeline.
Partner closely with Customer Success and Sales to activate customers within marketing programs that contribute to pipeline and revenue growth.
Design scalable programs that increase adoption, highlight customer outcomes, and reinforce the value of Siteimprove’s platform.
Amplify Customer Stories
Build and manage a strategic pipeline of customer advocates and success stories that demonstrate the real-world impact of Siteimprove.
Partner with Customer Success and Product Marketing to identify high-impact customer outcomes and shape them into compelling narratives.
Collaborate with content and creative teams to translate customer stories into assets used across campaigns, sales enablement, digital programs, and events.
Lead Customer Advocacy & Engagement Programs
Partner with field marketing and digital marketing teams to integrate customer voices into webinars, events, and campaigns.
Capture insights from customer engagement programs and share them with internal teams to inform product messaging and go-to-market strategy.
Support Product Value & Adoption
Work closely with Product Marketing to ensure customers understand and realize the value of new features and platform innovations.
Help shape customer-facing narratives that connect product capabilities with measurable business outcomes.
Ensure customer insights and stories inform broader messaging and value propositions.
Measure & Optimize
Define and track the success of customer marketing programs through engagement, advocacy, and pipeline sourced metrics.
Use insights from marketing and customer data to refine programs and identify new opportunities to strengthen customer engagement and storytelling.

Requirements

What you’ll need

7+ years of experience in B2B marketing within a SaaS or technology company, with significant experience in customer marketing, customer advocacy, product marketing, or lifecycle marketing.
Proven ability to build and lead customer marketing programs that drive retention, expansion, and/or pipeline growth.
Strong storytelling instincts with the ability to translate customer outcomes into compelling value-driven narratives for marketing and sales.
Experience partnering cross-functionally with Customer Success, Product Marketing, Sales, and Demand Generation teams.
Ability to operate as a strategic individual contributor, building programs from the ground up while also executing key initiatives.
Excellent communication and stakeholder management skills, with the ability to influence across teams and senior stakeholders.
Analytical mindset with experience measuring marketing impact and program performance.

Benefits

Comp & perks

Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and two Give Back Days
National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
401(k) with a company match to provide a better future in your retirement years.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketingcustomer advocacyproduct marketinglifecycle marketingprogram measurementdata analysispipeline growthengagement metricsstorytellingnarrative development

Soft Skills

communicationstakeholder managementinfluencestrategic thinkingcollaborationcreativityanalytical mindsetleadershipprogram developmentcustomer engagement