Siteimprove

Principal Product Manager, Analytics

Siteimprove

full-time

Posted on:

Location Type: Remote

Location: Minnesota • Washington • United States

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Salary

💰 $140,175 - $175,219 per year

Job Level

Lead

About the role

  • Own the Analytics pillar strategy and roadmap spanning web analytics, digital experience analytics, marketing analytics, and app (product) analytics within Siteimprove’s agentic content intelligence platform.
  • Define Siteimprove’s differentiated analytics position: who we serve best, what jobs we do better than incumbents, and how we win in a crowded market.
  • Drive a unified, simple UX that consolidates insights across analytics disciplines, with consistent entities, navigation, and workflows that reduce fragmentation and improve adoption.
  • Establish an ecosystem integration strategy across key partner categories (tag management, BI, CDP/CRM, ad platforms, experimentation, consent/privacy, data warehouses) including build vs buy vs partner recommendations.
  • Build proactive insight systems: anomaly detection, opportunity surfacing, segmentation, attribution-informed signals, and “next best actions” that guide teams to outcomes.
  • Ensure Analytics actively powers other pillars by providing actionable signals and segmentation that improve Search and Accessibility prioritization, measurement, and executive reporting.
  • Partner with Engineering and Data Science to define data pipelines, identity/consent approaches (as applicable), event and content schemas, governance controls, and reliability SLAs.
  • Define and operate a metrics and quality program: instrumentation, adoption funnels, data completeness, latency, accuracy, and customer outcome measurement.
  • Lead cross-functional execution from discovery through launch, ensuring high-quality delivery, clear stakeholder alignment, and pragmatic tradeoffs for time-to-market.
  • Represent the Analytics pillar internally and externally through customer briefings, roadmap narratives, executive updates, and enablement for Sales and Customer Success.

Requirements

  • Bachelor’s degree in Computer Science, Engineering, Information Systems, Data Science, Business Analytics, or equivalent experience.
  • 8+ years of product management experience, including ownership of strategy and roadmap for complex B2B SaaS products.
  • Experience building analytics products or data platforms (web/app analytics, marketing analytics, DXA, BI, data pipelines) with a Strong grasp of measurement concepts.
  • Demonstrated ability to drive simplified, unified experiences across complex product surfaces and cross-functional data domains.
  • Strong technical fluency: ability to engage on event models, tagging/collection approaches, data pipelines, privacy/consent considerations, and scalable architecture tradeoffs.Proven ability to lead cross-functional teams and influence without authority across Product, Engineering, Design, Data Science, and GTM.
  • Excellent communicator and writer, able to align stakeholders and make crisp tradeoffs.**High ownership: you drive clarity, momentum, and outcomes.
  • Remote or Hybrid – EU, UK, Canada, or United States
Benefits
  • Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
  • Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
  • Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web analyticsdigital experience analyticsmarketing analyticsapp analyticsdata pipelinesanomaly detectionsegmentationattributiondata completenessmeasurement concepts
Soft Skills
cross-functional leadershipstakeholder alignmentcommunicationwritingownershipinfluence without authoritypragmatic tradeoffsclaritymomentumoutcomes
Certifications
Bachelor’s degree in Computer ScienceBachelor’s degree in EngineeringBachelor’s degree in Information SystemsBachelor’s degree in Data ScienceBachelor’s degree in Business Analytics