Growth Specialist
INSIDEA
Growth Marketing Manager
SiteGround Web Hosting Company
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the entire customer lifecycle post-acquisition for SiteGround web hosting
- Develop and execute comprehensive retention strategies across the customer base
- Analyze customer behavior data to identify churn risk factors and upsell opportunities
- Create customer segmentation strategies and personalized journey flows
- Design and implement upsell and cross-sell campaigns for upgrades, premium features, and add-ons
- Launch multi-channel campaigns (email, in-app, phone, advertising platforms, social media)
- Develop renewal reminders and win-back campaigns for lapsed customers
- A/B test messaging, timing, and offers to optimize campaign performance
- Monitor key retention metrics, conduct cohort analysis, and report on campaign ROI
- Partner with product teams and present insights to executive leadership
Requirements
- 3-5 years in customer retention, lifecycle marketing, or customer engagement
- Knowledge of web analytics and customer behavior tracking
- Strong analytical skills and data-driven mindset
- Experience in SaaS, hosting, technology services or subscription-based industry preferred
- Ability to design innovative retention solutions
- Comfortable managing multiple campaigns simultaneously
- Excellent written and verbal communication skills
- Only resumes and a short cover letter submitted in English will be considered for this position.
Benefits
- Working on in-house built products, using the latest technologies
- Competitive salary with achievement bonus
- Reduced working hours every Friday
- Sponsorship for worldwide conferences with full company coverage of business expenses
- Anniversary and company gifts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer lifecycle managementretention strategiescustomer behavior analysiscustomer segmentationupsell campaignscross-sell campaignsA/B testingcampaign performance optimizationcohort analysisROI reporting
Soft skills
analytical skillsdata-driven mindsetinnovative solution designmulti-taskingwritten communicationverbal communication