Marketing

• Own the full funnel for the WordPress customer segment, driving acquisition, activation, and retention for WordPress users (bloggers, agencies, e-commerce stores);
• Develop comprehensive marketing programs for different WordPress user segments;
• Design acquisition campaigns targeting WordPress users across paid and organic channels;
• Create lifecycle marketing programs that drive activation, upsell, and retention;
• Build data-driven segmentation based on WordPress usage patterns;
• Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
• Design personalized customer journeys from first touch through renewal;
• Develop upsell programs based on customer growth signals and usage patterns;
• Create win-back programs for churned customers;
• A/B test campaigns to maximize conversion and retention rates;
• Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
• Analyze WordPress customer behavior to identify growth opportunities;
• Monitor competitive landscape and adjust campaigns accordingly;
• Build predictive models for churn risk and upsell potential;
• Report insights and recommendations to executive leadership.

Marketing Manager, WordPress

Senior Web Marketing Specialist