Growth Marketing Manager
SiteGround Web Hosting Company
full-time
Posted on:
Location Type: Hybrid
Location: Sofia • 🇧🇬 Bulgaria
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the entire customer lifecycle post-acquisition to drive retention and growth;
- Develop and execute comprehensive retention strategies across the customer base;
- Analyze customer behavior data to identify churn risk factors and upsell opportunities;
- Create customer segmentation strategies for targeted retention campaigns;
- Design and implement upsell campaigns for hosting upgrades, premium features, and add-on services;
- Identify cross-selling opportunities across the SiteGround product line and partner with product teams;
- Launch multi-channel upsell and retention campaigns (email, in-app, phone, advertising platforms, social media);
- Develop renewal reminder sequences and win-back campaigns for lapsed customers;
- A/B test messaging, timing, and offers to optimize campaign performance;
- Create personalized customer journey flows based on hosting usage patterns;
- Monitor key retention metrics (churn rate, renewal rates, customer lifetime value, expansion revenue) and conduct cohort analysis;
- Implement feedback loops and report on campaign ROI and present insights to executive leadership.
Requirements
- 3-5 years in customer retention, lifecycle marketing, or customer engagement;
- Knowledge of web analytics and customer behavior tracking;
- Strong analytical skills and data-driven mindset;
- Experience in SaaS, hosting, technology services or subscription-based industry preferred;
- Ability to design innovative retention solutions;
- Comfortable managing multiple campaigns simultaneously;
- Excellent written and verbal communication skills;
- Only resumes and a short cover letter submitted in English will be considered for this position.
Benefits
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Premium health insurance;
- Reduced working hours every Friday;
- Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
- Free office restaurant with our own chef team;
- Free access to our in-office gym with professional instructors;
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
- Free Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Anniversary and company gifts;
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer lifecycle managementretention strategiescustomer behavior analysiscustomer segmentationupsell campaign designcross-selling strategiesA/B testingcustomer journey mappingretention metrics monitoringcohort analysis
Soft skills
analytical skillsdata-driven mindsetinnovative solution designmulti-campaign managementwritten communicationverbal communication