SiteGround Web Hosting Company

Conversion Optimisation Expert

SiteGround Web Hosting Company

full-time

Posted on:

Location Type: Hybrid

Location: Sofia • Bulgaria

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About the role

  • Lead conversion optimisation efforts across our full product portfolio;
  • Analyse user behaviour and conversion data to identify high-impact optimisation opportunities;
  • Develop strategic testing roadmaps and prioritise hypotheses based on data insights and business value;
  • Design, execute, and analyse A/B tests, multivariate experiments, and personalisation initiatives;
  • Partner with PPC teams to optimise landing pages, ad funnels, and campaign conversion flows;
  • Collaborate with product teams to improve onboarding, upgrade, and checkout experiences;
  • Implement, configure, and manage conversion tracking, behaviour analytics, and testing tools;
  • Build and maintain dashboards to monitor conversion performance and experiment results;
  • Share insights and recommendations across teams, contributing to broader marketing and product strategy;
  • Stay ahead of CRO trends, tools, and methodologies, bringing new ideas and approaches to the team.

Requirements

  • 3+ years of experience in conversion rate optimisation, growth marketing, or a related analytical role;
  • Deep hands-on expertise with behaviour and analytics tools (such as Google Analytics, Hotjar, Clarity, Mixpanel, or similar);
  • Extensive experience with A/B testing platforms (such as VWO, Optimizely, AB Tasty, or similar);
  • Strong understanding of statistical methods, experiment design, and significance testing;
  • Proven ability to quickly implement and adapt tools, tracking setups, and testing frameworks as business needs change;
  • Track record of delivering measurable conversion improvements for lead generation and ecommerce flows;
  • Strategic thinker who can balance quick wins with longer-term optimisation initiatives;
  • Excellent collaboration skills and experience working cross-functionally with PPC, product, and development teams;
  • Ability to work autonomously and take ownership of CRO as a discipline;
  • Fluent English.
Benefits
  • Competitive salary with achievement bonus
  • Premium health insurance
  • Reduced working hours every Friday
  • Аdditional trainings to upskill your job competencies
  • Free office restaurant with our own chef team
  • Free access to our in-office gym with professional instructors
  • Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office
  • Free Multisport or CoolFit card
  • Additional days off for long service and volunteering
  • Anniversary and company gifts
  • Knowledge-sharing at multiple meetups and mini conferences in our offices.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
conversion rate optimisationA/B testingmultivariate testingbehaviour analyticsstatistical methodsexperiment designsignificance testingtracking setupsgrowth marketingdata analysis
Soft Skills
strategic thinkingcollaborationautonomyownershipcommunicationcross-functional teamworkadaptabilityinsight sharingproblem-solvingprioritisation