Influencer Marketing Manager
SiteGround Web Hosting Company
full-time
Posted on:
Location Type: Hybrid
Location: Sofia • Bulgaria
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About the role
- Research, identify, and recruit influencers, content creators, and digital partners aligned with our brand and target audiences;
- Manage outreach, negotiation, and onboarding of new influencer partners;
- Build and maintain strong, long-term relationships with creators, acting as their primary point of contact;
- Collaborate with influencers to develop authentic, high-performing content that drives engagement and conversions;
- Track and analyse campaign performance, optimising based on data and insights;
- Manage influencer contracts and compensation structures;
- Stay current on influencer marketing trends, platforms, and best practices;
- Work cross-functionally with product marketing, content, and affiliate colleagues to align messaging and maximise impact.
Requirements
- 2+ years of experience in influencer marketing, creator partnerships, or a related field;
- Proven track record of recruiting and managing influencer relationships;
- Experience running international influencer campaigns across multiple markets and languages;
- Strong understanding of major content platforms (YouTube, Instagram, TikTok, LinkedIn, blogs/podcasts) and their creator ecosystems;
- Excellent communication and relationship-building skills;
- Analytical mindset with experience measuring and reporting on campaign performance;
- Self-starter who thrives in a dynamic environment;
- Fluent English; additional languages are a plus.
Benefits
- Competitive salary with achievement bonus;
- Premium health insurance;
- Reduced working hours every Friday;
- Аdditional trainings to upskill your job competencies;
- Free office restaurant with our own chef team;
- Free access to our in-office gym with professional instructors;
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
- Free Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Anniversary and company gifts;
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingcampaign performance analysiscontent creationcontract managementnegotiationdata analysisinternational campaign managementmulti-language marketing
Soft Skills
communicationrelationship buildingself-startercollaborationanalytical mindset