WordPress Marketing Manager
SiteGround Web Hosting Company
full-time
Posted on:
Location Type: Hybrid
Location: Sofia • Bulgaria
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Tech Stack
About the role
- Develop comprehensive marketing programs for different WordPress user segments;
- Design acquisition campaigns targeting WordPress users across paid and organic channels;
- Create lifecycle marketing programs that drive activation, upsell, and retention;
- Build data-driven segmentation based on WordPress usage patterns;
- Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
- Design personalized customer journeys from first touch through renewal;
- Develop upsell programs based on customer growth signals and usage patterns;
- Create win-back programs for churned customers;
- A/B test campaigns to maximize conversion and retention rates;
- Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
- Analyze WordPress customer behavior to identify growth opportunities;
- Monitor competitive landscape and adjust campaigns accordingly;
- Build predictive models for churn risk and upsell potential;
- Report insights and recommendations to executive leadership.
Requirements
- 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;
- Proven track record managing full-funnel marketing programs;
- Experience with marketing automation platforms (HubSpot, Marketo, or similar);
- Strong analytical skills with ability to translate data into proposals and decisions;
- Understanding of WordPress ecosystem and user needs.
Benefits
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Premium health insurance;
- Reduced working hours every Friday;
- Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
- Free office restaurant with our own chef team;
- Free access to our in-office gym with professional instructors;
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
- Free Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Anniversary and company gifts;
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingdata-driven segmentationA/B testingcustomer journey designcampaign managementpredictive modelingcustomer behavior analysiskey metrics tracking
Soft skills
analytical skillscommunication skillsstrategic thinking